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Press Releases

Keep up with our latest news, including special promotions, new locations and more.

Apple Leisure Group strengthens Caribbean presence with new resort management deal in Curacao

Group announces first Dreams® Resorts & Spas property in the island of Curacao

NEWTOWN SQUARE, PA. – (May 13, 2019) — AMResorts®, an Apple Leisure Group® (ALG) related brand, today announced a new resort management deal bringing the lauded Dreams® Resorts & Spas brand to the island nation of Curacao. The property, owned by Lionstone Development and formerly known as Hilton Curacao, will undergo a $15-millionrenovation before re-opening in December 2019 as Dreams Curacao Resort, Spa & Casino.


Erica Doyne of AMResorts Named Among Top Minds in Travel by HSMAI

Doyne honored among an impressive class of sales, marketing and revenue optimization leaders in the hospitality industry

NEWTOWN SQUARE, PA. – December 5, 2018 — Erica Doyne, Vice President of Marketing for AMResorts, was selected as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization by the Hospitality Sales and Marketing Association International (HSMAI). She will receive her recognition at the organization’s 62nd Annual Adrian Awards Gala on January 22, 2019 in New York City, the largest and most prestigious travel marketing competition in the world.


AMResorts Hosts Fourth Annual TIME Conference with Tourism Leaders and Professionals at Secrets Playa Mujeres Golf & Spa Resort

The Incentives & Meetings Expo (TIME) welcomed MICE segment professionals from the U.S.,Canada and Mexico for educational sessions and insights from AMResorts’ seven resort brands and a keynote address from Mexico’s Secretary of Tourism Enrique de la Madrid

NEWTOWN SQUARE, PA. – November 15, 2018 — AMResorts®, an Apple Leisure Group® (ALG) company, welcomed more than 125 travel industry insiders and corporate meeting and incentive planners at The Incentives & Meetings Expo (TIME) from Nov. 8-11, 2018, hosted at Secrets Playa Mujeres Golf & Spa Resort by the AMResorts Meetings & Incentives team and Amstar DMC. During the conference, more than $7.5 million in business meetings and conventions through 2021 were negotiated, with Mexico being a preferred destination, and totaling a potential global impact of $159 million.


AMResorts introduces its newest brand, Reflect Resorts & Spas, and its alliance with Grupo Hotelero Santa Fe

AMResorts, a leader in the luxury all-inclusive market, celebrates the opening of Reflect Krystal Grand Cancun and its co-branding partnership with Grupo Santa Fe, during Cancun Travel Mart

CANCUN, MEXICO (October 12, 2018) — AMResorts®, an Apple Leisure Group® (ALG) brand, and Grupo Hotelero Santa Fe, one of the leaders of Mexico’s hotel industry, hosted a cocktail reception for all Cancun Travel Mart attendees to celebrate the launch of Reflect® Krystal Grand Cancun, the product of a strategic co-branding alliance recently announced by both companies.


AMResorts Says No to Straws

AMResorts offers straw-free resort experience as part of its ongoing commitment to the environment

NEWTOWN SQUARE, PA. – August 28, 2018 — – AMResorts®, an Apple Leisure Group (ALG) company, is completely eliminating the use of plastic straws across its seven luxury resort brands, as part of its continued responsible travel efforts.


Breathless Montego Bay Resort & Spa Honored with Development of the Year Award at Caribbean Hotel & Resort Investment Summit

Breathless Montego Bay Resort & Spa honored at Caribbean’s most noteworthy hotel investment conference

NEWTOWN SQUARE, PA (June 11, 2018) — Apple Leisure Group (ALG) today announced Breathless Montego Bay Resort & Spa was honored with the Development of the Year Award at The Caribbean Hotel & Resort Investment Summit (CHRIS). The awards ceremony took place at the conference held at the JW Marriott Marquis Miami on May 18, 2018. The award recognizes a newly built, redeveloped, or repositioned hotel or resort that opened in the Caribbean region between January 1, 2017 and December 31, 2017.


Apple Leisure Group and HOTEL announce strategic alliance to open all-inclusive resorts in Mexico

Leading luxury resort companies announce partnership to co-brand three luxury, all-inclusive resorts in Mexico between Krystal Grand® and AMResorts’ newest brand

NEWTOWN SQUARE, Pennsylvania and MEXICO CITY (June 6, 2018) — AMResorts®, an Apple Leisure Group (ALG) company, and Grupo Hotelero Santa Fe, one of the leaders of Mexico’s hotel industry, announced today the signing of a strategic alliance that will begin on July 1, 2018. Through this partnership, AMResorts’ new brand, Reflect® Resorts & Spas, and Krystal Grand® will co-brand resorts in Punta Cancun, Los Cabos and Nuevo Vallarta.


Mexico’s Ministry of Tourism Grants “Tourism Recognition” to 22 AMResorts Properties

Recognition Reaffirms AMResorts’ Commitment to Excellence in Quality and Service

NEWTOWN SQUARE, PA. – May 11, 2018 — AMResorts®, a provider of sales, marketing and brand management services to six individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams® Resorts & Spas, Now® Resorts & Spas and Sunscape® Resorts & Spas, received the “Tourism Recognition 2018” by SECTUR, Mexico’s Ministry of Tourism, during Tianguis Turístico.


AMResorts Recognizes Travel Agents’ Contribution with “Amazing May”

AMResorts says thank you to the travel agent community with 31 days of incentives including contests, special rates and prizes

NEWTOWN SQUARE, PA. - May 1, 2018 — AMResorts®, one of the companies of Apple Leisure Group (ALG), launched an exciting travel agent appreciation campaign, “Amazing May.” For the month of May, AMResorts is honoring its amazing travel agents with contests, special rates and prizes.

“Travel professionals are critical partners to our business,” said Jan LaPointe, Vice President of Strategic Retail Sales North America. “There’s no better way to thank them than with a month-long celebration, offering an array of amazing perks.”


Zoëtry Paraiso de la Bonita Introduces New Impression Concept, Nine Exclusive Villas Offering Perfect Blend of Privacy, Exclusivity and Luxury

NEWTOWN SQUARE, PA. - Jan. 17, 2018 — AMResorts®, a subsidiary of Apple Leisure Group®, continues to redefine all-inclusive travel with the introduction of Impression at Zoëtry Paraiso de la Bonita Rivera Maya. The new villa concept will act as a resort within a resort and be a first for the Zoëtry Collection of boutique wellness escapes.

Starting today, travelers can choose from nine oceanfront sanctuaries with private access and luxury amenities. Every suite is crafted with the utmost attention to detail, from hand-selected furniture, art and décor to exclusive dining rooms and terraces offering perfect sunset views. A plunge pool and outdoor shower complete the oasis experience in every room. Guests staying in one of the seven Butler Suites within the original Zoëtry Paraiso de la Bonita property will also have access to all the amenities available within Zoëtry Impression.