Zoëtry Paraiso de la Bonita Wins 5th Consecutive
AAA Five-Diamond Award

Riviera Maya Resort Debuts in December 2008 as
Zoëtry Paraiso de la Bonita Riviera Maya

Puerto Morelos, Riviera Maya, Mexico (November 24, 2008) – Debuting in December 2008 as the first Zoëtry Wellness & Spa Resort, Paraiso de la Bonita in Puerto Morelos in the Riviera Maya has received the AAA Five Diamond Award, the hotel industry’s highest honor, for the fifth consecutive year. Under the direction of AMResorts, provider of sales, marketing and brand management services, Zoëtry Wellness & Spa Resorts represent the highest category of luxury. The 90-suite oceanfront boutique resort is one of just 10 hotels in Mexico to achieve the AAA Five Diamond Award, and one of only five Five Diamond Award winners in Mexico’s Quintana Roo district of Cancun, Playa del Carmen and Puerto Morelos, the region known as the Riviera Maya.

“We are incredibly proud to be recognized for our extraordinary service and the unique beauty of our architecture and décor. This award rightly belongs to each and every staff member of the resort whose daily mission is to meet and exceed the expectations of our guests,” said Emilio Huhn, general manager of Zoëtry Paraiso de la Bonita Riviera Maya.

Zoëtry Wellness & Spa Resorts is a new hotel brand offering guests “A luxurious indulgence without the guilt.™” Its launch was recently announced by Alex Zozaya, president of AMResorts, provider of sales, marketing and resort brand management services. Zoëtry Wellness & Spa Resorts deliver an exceptional holistic guest experience through Romance, Wellness, Gourmet cuisine, Art enrichment, Culture, Entertainment, Soft Adventure, Volunteerism with local communities and Green practices.

For more information visit www.zoetryresorts.com, or call 1 888 4ZOETRY.

About AAA Five Diamond Awards
AAA Five Diamond Award winners make up just 0.28 percent of the 58,000 Diamond Rated lodgings and restaurants throughout the United States, Canada, Mexico, and the Caribbean.

“The ability to achieve and maintain the highest level of hospitality in the most luxurious surroundings is what the Five Diamond rating is all about. AAA is pleased to honor these establishments,” said Michael Petrone, director of AAA Tourism Information Development. “The physical attributes of these properties are unique, enticing and extraordinary — complemented by an extensive array of personalized services for every guest, which consistently exceeds the expectations of even the most refined traveler.

AAA’s Diamond Rating System is the only ratings system that covers all of North America and one of only two that conducts physical, on-site evaluations. It is the only system that uses full-time, professionally trained evaluators to inspect each property on an annual basis using a set of guidelines that are made available to all establishments. AAA evaluates more properties than any other rating entity. Additionally, AAA provides travelers the opportunity to post comments about their experiences at AAA Approved and Diamond Rated establishments at AAA.com. Information about AAA Diamond Ratings and the complete 2009 Five Diamond Award winners lists are accessible at AAA.com/News.

ABOUT ZOËTRY PARAISO DE LA BONITA
Mexico’s famed Paraíso de la Bonita Resort was recently designated the first property to operate as a Zoëtry Wellness & Spa Resort launched by AMResorts, provider of sales, marketing and brand management services. Situated on 14-acres of private beach and lush gardens, the ultra-luxury boutique beachfront resort is considered the most exclusive property in its category in Cancun’s Riviera Maya region.

Since opening in 2000, the resort has been sought out by discerning travelers, celebrities and honeymooners seeking the ultimate in romance, serenity and service. Over the years, Zoëtry Paraíso de la Bonita also has been recognized with numerous awards for its outstanding culinary offerings which include three restaurants, a 5,000-bottle Wine Cellar with Private Dining Room and a distinct Water Cellar with a selection of 15 different brands. Other prestigious accolades include Conde Nast Traveler’s “One of the 50 Hot Hotels in the World” and “One of the Coolest Places to Stay,” “Best Spa of the Year” by Islands magazine, and a AAA Four Diamond Culinary Award, among others.

Zoëtry Paraíso de la Bonita Riviera Maya fuses authentic Mexican architecture with exquisite designs from around the world, creating a beautiful, peaceful yet vibrant atmosphere. Each of the 90 lavish oceanfront suites is uniquely decorated with hand-picked treasures and features private terraces, luxurious bathrooms with Bvlgari bath amenities, Frette robes and towels and spacious living rooms and bedrooms with the finest linens. For an added measure of intimacy and romance, a selection of rooms also offers access to private plunge pools and outdoor honeymoon showers.

The resort is home to North America’s first certified Thalassotherapy Spa, which combines the ocean’s most beneficial elements with state-of-the-art equipment and techniques. In addition, the property’s private 48 ft. Catamaran, “La Bonita,” treats guests to a delightful experience on the beautiful waters of the Mexican Caribbean.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico and the Dominican Republic: ultra luxurious Zoëtry Wellness & Spa Resorts (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), and luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS). Zoëtry Wellness & Spa Resorts is a member of Leading Small Hotels of the World. Secrets and Dreams Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe.

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