Zoëtry™ Wellness & Spa Resorts Launch to Offer
Unparalleled Luxury, Enriching Experiences,
Holistic Wellness and Green Design

Mexico’s Legendary Paraíso De La Bonita Resort Becomes First
Zoëtry Wellness & Spa Resort

PHILADELPHIA, PA (October 24, 2008) – A new level of high-end lifestyle resorts has launched under the brand Zoëtry Wellness & Spa Resorts, offering guests “A luxurious indulgence without the guilt.™” The announcement was made by Alex Zozaya, president of AMResorts, provider of sales, marketing and resort brand management services.

With select planned destinations in Mexico and the Caribbean, Zoëtry Wellness & Spa Resorts represents a wealth of experiences characterized by unequaled romantic and holistic experiences, socially responsible practices, expressive architecture and exceptional service in natural and enriching environments.

According to Zozaya, Zoëtry Wellness & Spa Resorts will offer an unparalleled vacation experience that will be forever etched in visitor’s minds. Guests’ pleasure and consummate luxury will be the brand’s key points of differentiation. We will foster a sublime energy within the resorts that, combined with the most discriminating amenities and activities, will enhance every guest’s emotional and physical well being,” he said.

Each Zoëtry Wellness & Spa Resort will be a boutique haven featuring the utmost attention to detail, luxurious accommodations filled with unique design elements and exceptional views, fine linens and bathroom amenities, award-winning dining and wine collections, and an array of personal services such as direct airport transfers, concierge-style check-in, and dedicated hosts and vacation planners.

Zozaya added that the announcement of Zoëtry Wellness & Spa Resorts replaces the company’s recently announced launch of a new resort brand. “We believe the name Zoëtry better represents the guest experience we will provide. Zoëtry is a combination of the Greek words meaning 'life' and 'art form' which together conform the evocative qualities inherent to the brand, The art of life™".

The first Zoëtry Wellness & Spa Resort

Mexico’s famed Paraíso de la Bonita Resort, a Leading Small Hotels of the World, Virtuoso member and four-time winner of the prestigious AAA Five Diamond Award, will be the first property to operate as a Zoëtry Wellness & Spa Resort. Situated on 14-acres of private beach and lush gardens, the ultra-luxury boutique beachfront resort is considered the most exclusive property in its category in Cancun’s Riviera Maya region.

Since opening in 2000, the resort has been sought out by discerning travelers, celebrities and honeymooners seeking the ultimate in romance, serenity and service. Over the years, Paraíso de la Bonita also has been recognized with numerous awards for its outstanding culinary offerings which include three restaurants, a 5,000-bottle Wine Cellar with Private Dining Room and a distinct Water Cellar with a selection of 15 different brands. Other prestigious accolades include Conde Nast Traveler’s “One of the 50 Hot Hotels in the World” and “One of the Coolest Places to Stay,” “Best Spa of the Year” by Islands magazine, and a AAA Four Diamond Culinary Award, among others.

Zoëtry Paraíso de la Bonita Riviera Maya fuses authentic Mexican architecture with exquisite designs from around the world, creating a beautiful, peaceful yet vibrant atmosphere. Each of the 90 lavish oceanfront suites is uniquely decorated with hand-picked treasures and features private terraces, luxurious bathrooms with Bvlgari bath amenities, Frette robes and towels and spacious living rooms and bedrooms with the finest linens. For an added measure of intimacy and romance, a selection of rooms also offers access to private plunge pools and outdoor showers.

The resort is home to North America’s first certified Thalassotherapy Spa, which combines the ocean’s most beneficial elements with state-of-the-art equipment and techniques. In addition, the property’s private 48 ft. Catamaran, “La Bonita,” treats guests to a delightful experience on the beautiful waters of the Mexican Caribbean.

Experiences filled with Endless Privileges™ make Zoëtry Paraiso de la Bonita extraordinary. Each guest will be treated to an array of privileges as well as the option to customize their stay with experiences tailored to fulfill their desired vacation.

Zoëtry Paraíso de la Bonita Riviera Maya will open in December 2008 under the management of AMResorts.

Zoëtry Wellness & Spa Resorts …The Art of Life™

Zoëtry Wellness & Spa Resorts offer guests a balanced combination of key attributes to deliver an exceptional holistic guest experience, all in original, one-of-a-kind AAA Five Diamond Award-winning settings:

• Romance: Breathtaking settings and customized in-room experiences are offered prior to arrival with select amenities and an array of activities designed specifically for couples to ensure a heightened sense of romance;
  
• Wellness: Fitness, nutrition, spa and self-improvement are encouraged through customized menus, cuisine, trainers, exercise, rejuvenating therapies, treatments and guided meditation;
  
• Gourmet Cuisine: ‘Culinary’ is defined with signature and celebrity chefs, recognizably branded restaurants, chef tables, show cooking and wine tastings;
  
• Enrichment: Arts are emphasized through engaging musician and artist visits, photography and art instruction. Education of eco-system sustainability is derived through exploration, discovery and specialized programs;
  
• Culture: Specific local sites will be explored from cacao farms to agave groves;
  
• Entertainment: Live musicians, soft music through the resort, underwater pool acoustics and music lounges provide daily and evening entertainment;
  
• Soft Adventure: Active guests can select excursions such as nature hikes, canoeing, zip lining, private jungle lunches and bike tours to local cenotes;
  
• Volunteerism: Strong bonds are initiated with local communities through guest volunteerism and development of community self-help projects;
  
• Green: All Zoëtry Wellness & Spa Resorts are committed to respect nature and the gift of life, and will observe socially responsible & environmentally-friendly practices, conserve natural resources and advocate awareness of surrounding communities.

Additional brand features include oversized guest rooms and suites with ocean views and private terraces, wireless internet access, flat screen TVs with surround sound systems, personal cell phones with unlimited worldwide calls and concierge service, as well as a complimentary spa treatments, fresh bottle of champagne and basket of fruit every day, 24 hour laundry service, multi-functional rechargeable outlets, non-smoking rooms, in-room espresso machines, gourmet dining and state-of-the-art spa facilities.

“Zoëtry Wellness & Spa Resorts will bring both guests and surrounding communities an exceptional hospitality product designed to give back. Zoëtry epitomizes the ideal of luxury, providing guests with everything they have come to expect from a five star property along with enriching holistic experiences," said Zozaya.

Zozaya is confident that the time is right to introduce the Zoëtry brand. “Our success with other brands, ranging from major awards and recognition to high occupancy rates and repeat guest ratios, encouraged us to expand. Significant positive awareness among agents and consumers and strong distribution channels should be key factors in our continued success,” he said.

To learn more about Zoëtry Wellness & Spa Resorts, visit www.ZoetryResorts.com or call (52) 998.872.8300 or toll free at 1.888.4Zoëtry.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico and the Dominican Republic: ultra luxurious Zoëtry Wellness & Spa Resorts (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), and luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS). Zoëtry Wellness & Spa Resorts is a member of Leading Small Hotels of the World. Secrets and Dreams Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe.

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