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AMResorts Announces Aggressive Expansion Plan for
Secrets, Dreams and Sunscape Resorts & Spas
Luxury Resort Company to Double in Two Years;
Four New Properties Open in 2008
PHILADELPHIA, PA - April 14, 2008 - AMResorts, provider of sales, marketing and brand management services for Secrets, Dreams and Sunscape Resorts & Spas, today announced an aggressive expansion plan to develop a total of 17 new resorts in Mexico, the Dominican Republic, Jamaica and Aruba.
Within the next 24 months, AMResorts will grow from 9 to 26 resorts, bringing its Unlimited-Luxury¨ concept to new Caribbean and Mexican regions. By 2010, the company's portfolio will boast more than 10,000 lavish guest rooms and suites in more than 10 resort destinations.
The expansion plans call for AMResorts to broaden its presence in Mexico with new properties in some of the country's emerging and most popular vacation regions including Huatulco, Nuevo Vallarta, Punta de Mita, Nayarit, and La Paz. In addition, new Secrets and Dreams Resorts & Spas are planned for La Romana and Punta Cana, Dominican Republic; Montego Bay, Jamaica; and Aruba.
High demand and repeat guest ratio coupled with continuous industry recognition, encouraged our rapid expansion, making us one of the largest luxury resort companies in Mexico and the Caribbean, said Alex Zozaya, CEO and President of AMResorts. Our primary goal is to offer new and exciting locations to our guests that capture the unique Unlimited-Luxury¨ vacation experiences they desire.
By year-end 2008, AMResorts will inaugurate a total of four new Unlimited-Luxury¨ properties under its brands: Secrets Resorts & Spas, the company's adults-only, award-winning, premiere brand and Dreams Resorts & Spas, which caters to affluent families traveling with children. All properties feature expansive pools, beautifully manicured gardens, multiple la carte restaurants and bars serving premium brands, exquisite indoor and outdoor spa facilities, and more:
- Secrets Maroma Beach Riviera Cancun (August 2008) is set between 500 acres of stunning unspoiled beach and lush rainforest on Mexico's Maroma Beach, recognized four years in a row by Travel Channel as the World's Best Beach. The all-suite extravagant resort boasts ocean views in 75% of guests' accommodations.
- Secrets Silversands Riviera Cancun (August 2008) is a striking all-suite resort featuring the most contemporary design and features of all Secrets properties.Ê For those who want an added level of relaxation, the 13,000 square-foot spa will combine hydrotherapy offerings and state-of-the art equipment with unique indigenous treatments.
- Dreams Villamagna Nuevo Vallarta (October 2008) is perfectly located in the Riviera Nayarit's breathtaking Banderas Bay, just north of Puerto Vallarta. The lavish resort features one of the most beautiful and pristine beaches on the Bay and magnificent views of the Pacific Ocean and the Sierra Madre. Nearby attractions include golf courses, a dolphin facility and a Turtle Protection Reserve.
- Dreams Huatulco Resort & Spa (November 2008) is the first Dreams-brand resort to open in Mexico's state of Oaxaca; this 440-room oceanfront property is located on Tangolunda Bay, the largest of nine bays overlooking the dazzling golden beaches and the sapphire blue waters of the Pacific. AMResorts is joining efforts with Gala Resorts & Hotels in the rebranding of Dreams Huatulco Resort & Spa (2008) and the development of Secrets Huatulco Resort & Spa (2009).
According to Zozaya, AMResorts is developing new properties in Mexico's luxury tourism regions such as beautiful Huatulco through strategic alliances with industry partners like Gala Resorts & Hotels.Ê These partnerships help the company's accelerated growth by allowing easy entry into new markets.
In addition, over the next two years, AMResorts is also investing in existing properties to provide guests more upscale dining options, upgraded amenities, unrivaled spa facilities and more.
By December 2008, award-winning resort, Secrets Capri Riviera Cancun will re-launch as a complete Preferred Club Resort, offering enhanced personalized services to every guest. Luxury amenities, dedicated concierge services, private airport transfers, 24-hour room service menus and private check-in and check-out are some of the new amenities that will delight guests at this property, which is also unveiling a brand new spa this year.
Also, former Sunscape The Beach Punta Cana recently became Dreams Punta Cana Resort & Spa following a multi-million dollar renovation, which includes development of the brand's first dedicated Teens Club "Core Zone", and Sunscape Puerto Aventuras is completing property upgrades to reopen as Dreams Puerto Aventuras Resort & Spa by November 2008. Also in November, Sunscape Casa del Mar La Romana will become Dreams La Romana Resort & Spa after extensive renovations which include the addition of Preferred Club accommodations. Recently, Sunscape Punta Cana made its debut after undergoing renovations to treat guests to an enhanced Unlimited-Fun¨ vacation experience.
To further support its continued growth, AMResorts also is reaffirming its commitment to the travel agent community through innovative promotions, special events and contests aimed at educating and rewarding travel agents, who serve as loyal ambassadors to their Secrets, Dreams and Sunscape Resort & Spa brands. A newly enhanced Master Agent Education Program, now available by visiting the brands dedicated travel agent websites, SecretsAgents.com, DreamsAgents.com and SunscapeAgents.com, invites registered members to learn more about the company's brands and resorts by participating in seven comprehensive online seminars. In return, graduates receive official Master Agent status earning them elite recognition, as well as a host of exclusive offers and rewards.
About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to three brands of exclusive resort properties in Mexico and the Dominican Republic: the adults-only Secrets¨ Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), the luxurious Dreams¨ Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and the fun-filled Sunscape¨ Resorts & Spas (www.sunscaperesorts.com; 866-SUNSCAPE). Secrets and Dreams are members of Preferred Hotels¨ & Resorts. Vacation packages for AMResorts are available online, via the toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe.
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