Secrets, Dreams and Sunscape Resorts & Spas Launch
Enhanced Master Agent Education Program

Luxury resort company rewards Master Agents with exclusive invitations, VIP treatment, special sales tools, and more

PHILADELPHIA, PA – January 18, 2008 – AMResorts, provider of brand management, sales and marketing services to its exclusive resort brands, Secrets, Dreams and Sunscape Resorts & Spas, reaffirms its commitment to the travel agent community with its newly enhanced Master Agent Education Program. The program, now available by visiting the brands dedicated travel agent websites, SecretsAgents.com, DreamsAgents.com and SunscapeAgents.com, invites registered members to learn more about the company’s brands and resorts by participating in seven comprehensive online seminars. In return, graduates will receive official Master Agent status earning them elite recognition, as well as a host of exclusive offers and rewards.

The comprehensive seven-seminar program introduces travel agents to Secrets, Dreams and Sunscape’s rapidly growing niche market of luxury resorts in Mexico, the Dominican Republic and, beginning in 2009, Jamaica.

Participating agents will get to know the three brands – Secrets Resorts & Spas, Dreams Resorts & Spas and Sunscape Resorts & Spas – their locations, room categories, activities, restaurants and spas, and learn about their appeal for special interests. The program also teaches agents to redefine the unlimited vacation experience and what the trademarked Unlimited-Luxury® and Unlimited-Fun® concepts represent for their customers.

Master Agents are rewarded with two CEUs from the Travel Institute, an entry to win a 7-night Unlimited-Luxury®, Unlimited-Fun® getaway for two, VIP treatment at all Secrets, Dreams and Sunscape properties, exclusive invitations to special events and familiarization trips, as well as a Master Agent graduate kit that includes exclusive complimentary resort day passes, agency window decal, certification pin, an Collection brochure, and a DVD complete with logos, brand presentations, electronic brochures and fact sheets, 5-minute resort videos and a corporate presentation. Exceptional offers, great getaways, and insider tips are also given exclusively to Secrets, Dreams and Sunscape’ Master Agents.

The seminars offered cover a range of resort facilities, amenities, and services including world-class spa features at all the properties, special packages and sales tools relating, and destination wedding packages and honeymoon stays at Secrets, Dreams and Sunscape Resorts & Spas. Agents will also learn how Dreams and Sunscape Resorts & Spas cater to the family travel sector.

All agents who successfully complete the seven quizzes and earn the Master Agent certification will automatically be entered into a prize drawing to win a seven-night Unlimited-Luxury® or Unlimited-Fun® vacation at the Secrets, Dreams or Sunscape Resort & Spa of their choice (one free vacation per resort brand).
Each May, the company also invites over 30,000 Master Agents to partake in a month-long contest, Master Agent Madness, which awards numerous great prizes, including more than 200 room nights at its resorts, a complimentary stay at Dreams Cancun Resort & Spa plus a swim with the dolphins experience and 100 additional prizes such as double commission, spa treatments, resort credits and reed diffusers, among others.

Upon registration on the brand-specific websites, agents will have access to reservations and commissions, and information on travel agent rates, familiarization tours, brochures and the latest packages available.

About AMResorts
AMResorts (www.amresorts.com) provides brand management, sales and marketing services to its three brands of exclusive resort properties in Mexico and the Dominican Republic: the adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), the luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and the fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 866-SUNSCAPE). Secrets and Dreams are members of Preferred Hotels® & Resorts. Vacation packages for AMResorts are available online, via the toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe.

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