AMResorts Devotedly Supports Travel Agent Community

Luxury resort chain honors and rewards agents with free nights,
spa treatments, more

PHILADELPHIA, PA – September 4, 2007 – AMResorts, the luxury hotel and brand management company for resort brands, Secrets, Dreams and Sunscape Resorts & Spas, is raising the industry bar with its incessant support and commitment to the travel agent community. The company continues to develop innovative promotions, special events and contests aimed at educating and rewarding travel agents, who serve as loyal ambassadors to their Secrets, Dreams and Sunscape brands.

Earlier this year, AMResorts recognized travel agents through its sponsorship of the “Best Online Marketing Strategy” category of the Trendsetter Awards, an industry program honoring agents for their outstanding efforts in the online marketing arena. The winner and the second runner up were awarded a 7-night stay at the Dreams Resort & Spa of their choice.

In addition, AMResorts launched a Master Agent Education Program last year, which invites registered members to learn more about the company’s brands and resorts by participating in an AMR-hosted Master Agent Online Seminar.

gents are rewarded with VIP treatment at all AMResorts properties, exclusive invitations to special events and familiarization trips, as well as a Master Agent graduate kit that includes an exclusive complimentary resort day pass, agency window decal, certification pin, an AMResorts collection brochure, and a DVD complete with logos, brand presentations and a corporate video.

The company plans to expand the Program this fall with a second phase that allows registrants to gain exclusive access to the Master Agent site and receive an immediate live connection to a corporate reservation center. An agent reward and loyalty program also will soon be launched.

Each May, the company also invites over 30,000 Master Agents to partake in a month-long contest, Master Agent Madness, which awards numerous great prizes, including more than 200 room nights at its resorts, a complimentary stay at Dreams Cancun Resort & Spa plus a swim with the dolphins experience and 100 additional prizes such as double commission, spa treatments, resort credits, pearl necklaces and Ipod Shuffles, among others.

“At AMResorts, we believe it is extremely important to honor and thank travel agents for the valuable service they provide us and our clients year after year, “said Kevin Wojciechowski, vice president of sales & marketing of AMResorts. “We attribute much of our success to the many agents who represent us daily to our esteemed guests.”

Travel agents also had the opportunity to recognize AMResorts during the recent 2007 WAVE Awards where AMResorts’ Dreams Cancun Resort & Spa was awarded Best All-Inclusive Resort, Mexico. WAVE award recipients were chosen after a careful product analysis, online research, on-site visits, traveler and select travel agent feedback.

This year, travel agents have also recognized AMResorts with seven nominations for the World Travel Awards. Nominations for this award are presented by thousands of travel agents in over 200 countries around the world.

About AMResorts

AMResorts (www.amresorts.com) currently provides sales and marketing to eight resort properties with approximately 4,000 rooms throughout the Caribbean and Mexico. A leader in sales and marketing and brand management services, AMResorts has over 6,000 employees and more than $1 billion in assets under management of its three brands of exclusive resort properties: adults-only Secrets® Resorts & Spas, luxurious Dreams® Resorts & Spas, and fun-filled Sunscape® Resorts & Spas. Secrets and Dreams are members of Preferred Hotels® & Resorts and Sunscape is a member of Summit Hotels & Resorts. Vacation packages for AMResorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe. For additional information about these properties, please visit or call:

Secrets® Resorts & Spas
www.secretsresorts.com
866-GO SECRETS

Dreams® Resorts & Spas
www.dreamsresorts.com
866-2 DREAMS

Sunscape® Resorts & Spas
www.sunscaperesorts.com
866-SUNSCAPE

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