Secrets Silversands Riviera Cancun Breaks Ground

AMResorts to Open Seven New Unlimited-Luxury®
Secrets Properties by 2009

PHILADELPHIA, PA – July 5, 2007– AMResorts President Alejandro Zozaya, AMResorts Regional Director of Operations Robert Noe, and property owners Margarita, Juan and Jesus Lliteras, gathered to celebrate the ground breaking of the latest Secrets® Resorts & Spas property, Secrets Silversands Riviera Cancun, which is expected to open in fall 2008. This opening represents the second Unlimited-Luxury® concept resort in the Secret brand’s expansion plans.

Situated on the coast of the Yucatan Peninsula, Secrets Silversands Riviera Cancun is located on the beach of Petempich, Puerto Morelos, 15 miles from Cancun. Surrounded by the warm crystal waters of the Mexican Caribbean, this magnificent resort features 446 elegantly appointed suites with stunning ocean views, 24 hour concierge and room service, four-poster king or two queen size beds, daily refreshed mini-bars, Jacuzzi for two, and a Secrets box for private room service. The Preferred Club program, available exclusively at select AMResorts, provides guests an enhanced level of service with an upgraded mini-bar, VIP amenities, pillow menu, and complimentary newspaper and Internet access.

Like sister property Secrets Capri Riviera Cancun, Secrets Silversands Riviera Cancun is designed as an all-adult oasis offering boundless luxuries where everything is included. Guests will be pampered with Unlimited-Luxury® amenities and services in a spectacular setting.

“Secrets Silversands Riviera Cancun is an exciting addition to our portfolio, and represents a further foothold in the luxury resort segment for the AMResorts family,” stated Alejandro Zozaya, AMResorts president. “The property is located in a haven of pristine beaches and stunning scenery, providing a very special retreat for our guests.”

Secrets Silversands Riviera Cancun will offer 43,000 square feet of beautifully landscaped gardens and stunning pool areas as well as cardio-conditioning equipment at the state-of-the-art fitness center, Jacuzzis, tennis courts, a beachfront wedding gazebo and more than 8,000 square feet of dedicated meeting and function space. Its seven signature restaurants will serve cuisine from worldwide destinations featuring authentic Mexican favorites, Pan-Asian fusion, caught-today seafood, French specialties and Italian fare. Guests can also enjoy cocktails at any of the resort’s seven bars offering unlimited domestic and international premium brands. In addition, the property’s world class spa will feature both indoor and outdoor treatment rooms, sauna, steam room, Vichy and Swiss showers, Jacuzzi and beauty salon to ensure that guests achieve blissful relaxation.

Parent company, AMResorts, has extensive growth plans and is scheduled to open seven new Secrets Resorts & Spas by late 2009. Additional Secrets® Resorts & Spas are coming soon in the Dominican Republic (Secrets La Romana Resort & Spa, fall 2008); Secrets Punta Cana Resort & Spa, fall 2008), Jamaica (Secrets Montego Bay I, mid-2009; Secrets Montego Bay II, mid-2009) and Mexico (Secrets Silversands Riviera Cancun, fall 2008; Secrets Maroma Beach Riviera Cancun, spring 2008; and Secrets Huatulco, winter 2009).

About Secrets Resorts & Spas
Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in exquisite luxury settings. Guests immerse themselves in Unlimited-Luxury® where everything is included: elegantly appointed rooms and suites with 24-hour concierge and room services; multiple gourmet restaurants and lounges serving premium beverages; and endless day and evening activities. Secrets® Resorts & Spas is a member of Preferred Hotels and Resorts Worldwide.

About AMResorts
AMResorts (www.amresorts.com) currently provides sales and marketing services to eight resort properties with over 4,000 rooms throughout the Caribbean and Mexico. A leader in sales and marketing and brand management services, AMResorts has 6,000 employees and more than $1 billion in assets under management of its three brands of exclusive resort properties: adults-only Secrets® Resorts & Spas, luxurious Dreams® Resorts & Spas, and fun-filled Sunscape® Resorts & Spas. Secrets and Dreams are members of Preferred Hotels® & Resorts and Sunscape is a member of Summit Hotels & Resorts. Vacation packages for AMResorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico and Europe. For additional information about these properties please visit or call:

Secrets® Resorts & Spas - www.secretsresorts.com; 866-GO SECRETS
Dreams® Resorts & Spas - www.dreamsresorts.com; 866-2 DREAMS
Sunscape® Resorts & Spas - www.sunscaperesorts.com; 866-SUNSCAPE

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