AMResorts Introduces Enhanced Travel Agent Education and Incentives Program

Luxury Resort Company Rewards Master Agents with Exclusive Invitations, VIP treatment, Special Sales Tools, and More

PHILADELPHIA, PA May 12, 2010 – AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas and Now Resorts & Spas, reaffirms its commitment to the travel agent community with the launch of a newly enhanced Master Agent Education Program. The program, now available by visiting www.AMRagents.com, invites registered members to learn more about the company's brands and resorts by participating in eight comprehensive online seminars. In return, graduates receive official Master Agent status earning them elite recognition, as well as a host of exclusive offers and rewards. 

Participating agents will get to know the four brands, their locations, activities, restaurants and spas, packages, and learn about their appeal for special interest travel groups. The program also teaches agents to redefine the all-inclusive vacation experience and what the proprietary Endless Privileges® and Unlimited-Luxury® vacation concepts represent for their customers.  

New additions to the AMResorts travel agent program include:

• A new dedicated website for travel agents, www.AMRagents.com. The site, which was completely re-designed, features all of the key sales tools agents need to help sell any of AMResorts' 22 properties. Additionally, the site has a new resource center that provides agents access to virtual tours, brochures, commercials and wedding guides; a great way for an agent to become familiar with any property if they have not yet had the chance for a site inspection.


• A new Master Agent Education Program, which was built internally by AMResorts. The program features nine different modules dedicated to each brand and specific travel niches. The modules are: AMResorts, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas, Now Resorts & Spas, Weddings & Honeymoons, Spa, and Meetings & Incentives.


• Master Agents will now receive a Master Agent ID card, which includes their photo and provides access to the reduced Master Agent rates available at all Zoëtry Wellness & Spa Resorts and Secrets, Dreams and Now Resorts & Spas. The card also serves as a day pass providing complimentary access to each resort.

The announcement coincides with AMResorts' annual May Madness promotion, the brand's largest agent focused incentive program of the year. Each May, the company invites Master Agents to partake in a month-long campaign with exclusive offers, booking incentives and great rewards. During May Madness 2010 a drawing will be held each week for participating Master Agents to win prizes including iPads, Netbooks, 42" HD TV's and a complimentary 3-night stay. The program also offers an exclusive 2-for-1 rate for agents (their companion is free) and their clients (one free night for each night purchased), plus $200 in resort coupons to use during the corresponding stay. More details can be found here.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico and the Dominican Republic: ultra luxurious Zoëtry™ Wellness & Spa Resorts (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and Now Resorts & Spas (www.nowresorts.com). Zoëtry Wellness & Spa Resorts is a member of Preferred Boutique and Leading Small Hotels of the World. Secrets and Dreams Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.

Back To Press Releases