AMRESORTS CELEBRATES CONTINUED SUCCESS AND AGGRESSIVE GROWTH IN THE INTERNATIONAL TOURISM ARENA

Seven new properties, the introduction of a new resort brand, entry into the Jamaica market and the announcement of a $400 million dollar project in Cap Cana highlight 2010.

Annual sales exceed $500 million; investments exceed $1.5 billion

PHILADELPHIA, PA – April 26, 2010 – Alex Zozaya, president of AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Dreams Resorts & Spas and Now Resorts & Spas, today assessed the company’s dramatic expansion efforts in 2009, and offered an overview of its aggressive plans for continued growth. The announcement was made during the AMResorts’ annual press breakfast held at the Tianguis Turístico Conference in Acapulco, Mexico.

Currently, AMResorts has 21 resorts in top tourism markets including Mexico, the Dominican Republic and Jamaica, with a total of 7,500 rooms, generating more than 11,000 direct jobs and annual sales that exceed $500 million, as well as investments that exceed $1.5 billion. By 2012, the Philadelphia-based company will provide sales, marketing and brand management services to 30 resorts with more than 10,000 rooms, 13,000 direct jobs, $1 billion in annual sales and assets valued at $2.5 billion.

Between 2009 and the present, AMResorts has added seven new resorts to its portfolio, including two in Montego Bay, Jamaica – the company’s first properties in that country – and one in Cap Cana, Dominican Republic.

Most recently (March and April 2010 respectively), AMResorts debuted in Jamaica with the opening of two new properties under the Secrets Resorts & Spas brand: Secrets Wild Orchid Montego Bay and Secrets St. James Montego Bay. To date, the two-resort $180 million project has infused $100 million into the local Jamaican economy and created 1,500 jobs during construction with an additional 950 jobs created for resort operations by the end of 2010. Within the first year, the two properties are projected to receive over 52,000 guests.

Continuing with the expansion of Secrets Resorts & Spas into the Caribbean, the company introduced Secrets Sanctuary Cap Cana. The property became the award-winning brand’s first resort outside of Mexico.

Located on the eastern coast of the Dominican Republic, the 175-suite, five-star luxury resort offers the largest selection of unique suite types of any hotel in Cap Cana. Ranging from 72 Ocean View Junior Suites to the cozy 600 sq. ft. Castle Suite and the grand 5,550 sq. ft. Island Suite situated on its own impressive private island, Secrets Sanctuary will treat every guest to a consummate Unlimited-Luxury® vacation experience.

In January 2010, AMResorts also launched a new luxury resort brand, Now Resorts & Spas, opening its first resort in Mexico’s Riviera Maya: Now Jade Riviera Cancun. Currently, the company is working on three new developments under this brand in destinations including Mexico and the Dominican Republic’s Cap Cana areas: Now Amber Puerto Vallarta, Now Cap Cana and Now Preferred Cap Cana.

Now Resorts & Spas treats every guest to Unlimited-Luxury®, where everything is included. The signature vacation concept is fresh, fun and cheerful catering to couples, friends and families with desirable locations, elegant accommodations, stunning ocean views and first-class amenities and services. The unique personality of each resort will be matched by the names of precious stones.

Zoëtry Wellness & Spa Resorts, AMResorts’ brand of ultra luxury boutique resorts, also saw continued growth, with the opening of Zoëtry Casa del Mar Los Cabos in December 2009. This is a first for the brand on Mexico’s Pacific Coast. The brand also entered the Dominican Republic with Zoëtry Agua Punta Cana another boutique haven treating guests to the Endless Privileges® concept.

On October 1, 2009, Dreams Riviera Cancun Resort & Spa opened in the charming beachfront town of Puerto Morelos, Mexico to become the newest Dreams Resorts & Spas property, bringing that brand to a total of 11 resorts in seven different destinations.

Amongst its solid expansion plans, AMResorts recently announced plans for the “Gems at Cap Cana,” a $400 million, four-resort complex in the Dominican Republic’s ultra luxurious Cap Cana development.

Comprised of the Zoëtry Gems at Cap Cana, Secrets Gems at Cap Cana, Now Gems at Cap Cana and Now Preferred Gems at Cap Cana, the new development will offer a combined 1,100 suites and create 6,000 new jobs. The all new-build properties are slated to open in late 2012.

Additionally, AMResorts have begun development of two new properties in Puerto Vallarta, Jalisco; these will operate under the Secrets and Now Resorts & Spas brands offering the Unlimited-Luxury® vacation concept. Secrets Puerto Vallarta Resort & Spa and Now Amber Puerto Vallarta are expected to open in 2011 with a total of 620 rooms combined.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico and the Dominican Republic: ultra luxurious Zoëtry™ Wellness & Spa Resorts (www.zoetryresorts.com; 888-4 ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 866-GO SECRETS), luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 866-2 DREAMS) and Now Resorts & Spas (www.nowresorts.com). Zoëtry Wellness & Spa Resorts is a member of Preferred Boutique and Leading Small Hotels of the World. Secrets and Dreams Resorts & Spas are members of Preferred Hotels® & Resorts. Vacation packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.

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