PHILADELPHIA, PA – December 29, 2010 – Secrets® Resorts & Spas, the award-winning resort brand offering Unlimited-Luxury® vacations for adults-only, was recognized with a 2010 Reader's Choice Award in the Best Hotel Chain in Mexico category. This honor, awarded by the readers of Travel Weekly, one of the industry's leading travel magazines, underscores the strength of performance and delivery of guest services offered by the Secrets Resorts & Spas brand.

More than 50 companies, individuals and destinations were celebrated at a ceremony hosted at The Plaza Hotel in New York City. Honorees were recognized in 59 categories that spanned the airline, car, hospitality, rail, GDS, tour, cruise, destination and theme park sectors. The awards were presented to suppliers considered to have excelled in product and service during the past year.

This is the 18th award for the Secrets Resorts & Spas brand in 2010, which also celebrated other milestones including property openings and entry into two new travel destinations: Cap Cana, Dominican Republic and Montego Bay, Jamaica.

Earlier this month, the brand's marquee property in Mexico, Secrets Maroma Beach Riviera Cancun, also was included in Condé Nast Traveler's Gold List 2011, the ultimate guide to the world's finest hotels and resorts. Gold List properties are selected by more than 32,000 of Condé Nast Traveler's readers.

Secrets Resorts & Spas currently has three resorts in Mexico's Riviera Maya region, one in Cap Cana, Dominican Republic, two in Montego Bay, Jamaica, and is slated to open an additional property in Huatulco, Mexico by the end of 2011. The brand's expansion will continue throughout Mexico and the Caribbean including additional resort openings in Cap Cana and Puerto Vallarta.

About Secrets® Resorts & Spas
A member of Preferred Hotels and Resorts Worldwide, Unlimited-Luxury® Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in beautiful settings where everything is included. The award-winning resorts feature elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; endless day and evening activities in spectacular settings; and more. Information about Secrets Resorts & Spas is available by calling 1-866-GO-SECRETS or visiting www.secretsresorts.com.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico, Jamaica and the Dominican Republic: ultra luxurious Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); and vibrant and contemporary Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953). Zoëtry Wellness & Spa Resorts is a member of Preferred Boutique and Leading Small Hotels of the World. Secrets, Dreams and Now Resorts & Spas are members of Preferred Hotels & Resorts. Competitive vacation and wedding packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.

Images, logos, and informational material about all of AMResorts brands and properties are available at www.amresorts.com/media.