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Development News

AMResorts to Open Secrets Puerto Los Cabos November 2013

Secrets Resorts & Spas to debut the brand's second resort in Los Cabos and 31st resort overall

PHILADELPHIA, PA (June 21, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, will introduce its second Secrets resort in Los Cabos with the opening of adults-only Secrets Puerto Los Cabos in November 2013. The new build resort will join three other AMResorts properties in the destination.


Secrets Marquis Los Cabos Hosts Five World Leaders During the G-20 Summit

PHILADELPHIA, PA (July 6, 2012) — AMResorts' Secrets Marquis Los Cabos recently hosted five of the 19 delegates attending the important G-20 Summit, which took place in Los Cabos, Mexico between June 18 and 19, 2012. The G-20 Summit is the biannual meeting that brings together government leaders from 20 major economies to address matters pertaining to the international financial system.


Secrets Resorts & Spas Celebrates Opening of Secrets The Vine Cancun

Rockwell Group-designed resort welcomes first guests and celebrates brand’s entrance into Cancun’s Hotel Zone. Resort brings unique offerings to the destination with signature wine and locally inspired design.

PHILADELPHIA, PA (August 20, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of the adults-only Secrets The Vine Cancun on August 19, 2012. The introduction of wine-inspired Secrets The Vine Cancun, AMResorts’ 21st property in Mexico, represents the Secrets brand’s entry into Cancun’s Hotel Zone.


AMResorts Secures Equity Investment from Bain Capital

Partnership to fuel company's growth and innovation strategy

PHILADELPHIA, PA (January 7, 2013) — AMResorts, along with Apple Vacations and Amstar DMC – which comprise Apple Leisure Group (ALG) – today announced completion of an equity investment by Bain Capital, a global private investment firm, that will position the company to drive the next phase of growth in the hospitality market. Financial terms of the private transaction were not disclosed.


Zoëtry Paraiso de la Bonita Riviera Maya Wins Coveted AAA Five Diamond Award for Tenth Consecutive Year

Fifteen AMResorts Properties also Receive AAA Four Diamond Recognition

PHILADELPHIA, PA (February 18, 2013) — AMResorts is proud to announce 16 properties across the company's portfolio have been recognized by AAA with Diamond ratings in the entity's top categories.


AMResorts Unveils Revamped SecretsResorts.com Website

Easier to use site offers new planning tools and content to help travelers choose the best resort for their needs

PHILADELPHIA, PA (March 5, 2013) — Unlimited-Luxury®, adults-only brand Secrets Resorts & Spas is unveiling a completely overhauled SecretsResorts.com site, redesigned to offer a better visitor experience. The changes will allow for easier navigation and include new interactive tools as well as more information and images to help travelers book their stays at any of its 13 properties across Mexico and the Caribbean.


Rafael Nadal Joins Alex Zozaya to Share Property Updates at Secrets Aura Cozumel and Sunscape Sabor Cozumel

MÉXICO, D.F. (March 5, 2013) — During championship tennis player Rafael Nadal's recent stay at Secrets Aura Cozumel, he joined Alex Zozaya, CEO of Apple Leisure Group, to discuss the latest updates Nadal's properties have undergone since AMResorts assumed sales, marketing and management duties for the resorts.


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