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Development News

AMResorts Enters New Destination with its 30th Property

PHILADELPHIA, PA (June 7, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announces the introduction of Sunscape Resorts & Spas to the popular destination of Curaçao this fall with the debut of Sunscape Curaçao Resort, Spa & Casino.

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AMResorts Celebrates Launch of New Spanish Social Media Marketing Strategy with First Bilingual Facebook Campaign

Campaign Highlights the Destination of Huatulco and Introduces New Spanish Facebook Pages for Secrets Huatulco and Dreams Huatulco Through an Interactive Sweepstakes

PHILADELPHIA, PA (July 3, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrates the launch of a new Spanish social media marketing strategy with its first ever bilingual Facebook campaign called, "Why Huatulco". The campaign, which runs until July 31, 2012, is featured on the English and Spanish Facebook pages for Secrets Huatulco Resort & Spa and Dreams Huatulco Resort & Spa.

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AMResorts Enters New Destination with Two New Resorts in Cozumel

Secrets and Sunscape Resorts & Spas properties expand AMResorts' Mexico presence and continue to grow the company's portfolio

PHILADELPHIA, PA (September 12, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announces the introduction of Secrets and Sunscape Resorts & Spas to the popular destination of Cozumel, Mexico.

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AMResorts Director of Marketing Erica Doyne Recognized as Travalliance Media "Rising Star"

PHILADELPHIA, PA (August 2, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announced today that Director of Marketing Erica Doyne was recognized as a "Rising Star" by Travalliance Media, publishers of leading travel trade magazines Vacation Agent and Agent@Home. The designation recognizes the industry's brightest and most successful professionals under the age of 35.

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AMResorts Continues Award-Winning Tradition with More Industry Recognition for its Luxury Brands

58 awards won year to-date in 16 categories

PHILADELPHIA, PA (July 9, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, continues to receive the travel industry’s most important distinctions by demonstrating high levels of performance and exceptional guest services. In 2012, AMResorts’ five brands have received 58 awards in 16 categories, with the most recent awards including the prestigious Travel + Leisure 2012 World’s Best Awards and the Expedia Insiders’ Select 2012.

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AMResorts Closes Award-Winning Year with High Industry Marks for its Luxury Brands

114 awards won in 2012 for high levels of performance and exceptional guest services; starts 2013 with new recognitions

PHILADELPHIA, PA (January 10, 2013) — In 2012, AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now, Sunscape and Breathless Resorts & Spas, received 114 awards including the travel industry's most important distinctions for its outstanding performance and guest services. Among the most recent award wins is the prestigious AAA Five Diamond Award for Zoëtry Paraiso de la Bonita for its 10th consecutive year.

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AMResorts Receives Rainforest Alliance 2013 Sustainable Standard-Setter Award

AMResorts’ commitment to sustainable tourism remains a priority as the company rapidly grows

PHILADELPHIA, PA (June 5, 2013) — AMResorts was recognized by leading environmental organization, the Rainforest Alliance, with the 2013 Sustainable Standard-Setter Award for its commitment to sustainable tourism. Alex Zozaya, CEO of Apple Leisure Group, accepted the honor at the Rainforest Alliance Gala held in May in New York City.

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AMResorts Announces Major Investments in Support of the Travel Agent Community

Company Increases Cash Rewards for Travel Agents by 360% in One Year; Restructures Sales Team and Offers New Tools and Quality Inclusions to Help Agents Sell

PHILADELPHIA, PA (August 8, 2013) — AMResorts continues to reaffirm its commitment to the travel agent community with a more robust rewards program and sales support system. Cash will remain a primary focus for promotions and booking incentives across the company’s six luxury resort brands: Zoëtry Wellness & Spa Resorts, and Secrets, Breathless, Dreams, Now, and Sunscape Resorts & Spas.

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AMResorts Opens First Breathless Resort & Spa

President of the Dominican Republic Danilo Medina, Kourtney Kardashian and Scott Disick Host Opening Celebration for New Adults-Only Brand in Punta Cana

PHILADELPHIA, PA (November 4, 2013) — AMResorts officially launched its all new, adults-only brand with the opening of Breathless Punta Cana Resort & Spa in the Dominican Republic on November 2. The President of the Dominican Republic Danilo Medina, along with special guests Kourtney Kardashian and Scott Disick (Keeping Up with the Kardashians), joined company executives and resort owners in the symbolic ribbon cutting ceremony that kicked off the evening.

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AMResorts Breaks Ground on Secrets Playa Mujeres Resort & Spa

Company Will Invest $130 Million in the New 438-Suite Adults-Only Resort

PHILADELPHIA, PA (November 20, 2013) — AMResorts officially broke ground for Secrets Playa Mujeres Resort & Spa, a new adults-only resort. The Unlimited-Luxury® property will be located in the exclusive Playa Mujeres Resort complex, just north of Cancun. The company is investing $130 million USD in the development. Hermes Group, a leading Mexican construction and development group, has been hired for the project.

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