Apple Leisure Group’s New Resort Management Deal Brings Sunscape Resorts & Spas Brand to Puerto Vallarta
Company Maintains Strong Foothold in Mexico with Continued Growth in Destination
PHILADELPHIA, PA (August 5, 2015) — Apple Leisure Group® subsidiary AMResorts® announces its family-friendly brand, Sunscape Resorts & Spas®, is coming to Puerto Vallarta this December. Sunscape Puerto Vallarta, the company’s 13th resort announced in 2015, will become AMResorts’ fourth property in the destination.
“Expanding the Sunscape brand to an existing destination we know so well was a natural decision for Apple Leisure Group,” said Alex Zozaya, CEO of Apple Leisure Group. “With the addition of this property, ALG will have 30 open resorts in Mexico by the end of 2017, proving this market is extremely attractive to both travelers and hotel developers.”
“The resort is owned by the brothers Javier Tapia Camou and Enrique Tapia Camou and will close on August 15, 2015, at which time extensive renovations will be undertaken to incorporate Sunscape Resorts & Spas’ brand standards. The resort’s guest accommodations, facilities and amenities will be enhanced to offer AMResorts’ signature Unlimited-Fun® vacation concept catering to families with connecting rooms and in-room children’s amenities, a limitless food and beverage program including six dining options and six bars, an Explorer’s Club for kids with dedicated facilities, daily entertainment, world-class spa facilities, and more. The resort will re-open its doors as Sunscape Puerto Vallarta by mid-December 2015, in time for the holiday travel season.
“Family vacations are on the rise, presenting a great opportunity for the development of resorts that cater to adults and children,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “Puerto Vallarta’s subtropical weather - the region enjoys sunny skies over 300 days a year - makes it the perfect destination to introduce guests to the casual and friendly Sunscape Resorts & Spas experience.”
With more than 300 rooms designed for families, friends, singles and couples, Sunscape Puerto Vallarta will offer guests spectacular views of Banderas Bay. The beachfront resort is convenient to Puerto Vallarta International Airport and popular area attractions, including: Puerto Vallarta’s Malecón boardwalk – a local favorite highlighting Mexican tradition, art and culture; Plaza Caracol Mall; and Plaza Península Mall.
“We answered the need of travelers seeking a fresh and new family-friendly product at a great value,” said Gonzalo del Peon, President of AMResorts. “The region’s vast geographical beauty is the ideal setting for relaxation or adventure and perfectly complements our affordable, child-friendly, Sunscape brand.”
Other AMResorts properties in the destination include Secrets® Vallarta Bay Puerto Vallarta, Now® Amber Puerto Vallarta and Dreams® Villamagna Nuevo Vallarta, all of which are AAA Four Diamond Award winners.
About Apple Leisure Group
Philadelphia-based Apple Leisure Group is a leading hospitality company holding a unique niche in the U.S. travel industry. Its vertically integrated business model and robust infrastructure leverages the expertise of six innovative subsidiaries to deliver exceptional value to savvy travelers and strong performance to owners. ALG’s award-winning subsidiaries include: Apple Vacations®, the world’s largest tour operator to Mexico and the Dominican Republic; Travel Impressions®, a prominent U.S. wholesaler possessing an extensive global portfolio; CheapCaribbean.com®, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; AMResorts, provider of marketing and brand management services to six luxury resort brands; Amstar DMC®, a destination management company offering premium airport transfers, tours and excursions; and Unlimited Vacation Club®, an elite benefits program for discerning travelers who expect the best in a vacation experience.