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Apple Leisure Group announces three resort deals that will bring AMResorts to Europe

Luxury all-inclusive leader, Apple Leisure Group, brings two AMResorts’ brands to Europe and introduces new three-star brand, Amigo Hotels & Resorts

NEWTOWN SQUARE, Pennsylvania and MADRID (May 17, 2018) – Apple Leisure Group (ALG) today announced three resort deals that will bring the AMResorts’ award-winning brands to Europe.

An ALG company, AMResorts will debut in Spain with its Secrets Resorts & Spas adults-only brand, and Dreams Resorts & Spas family-friendly brand, as well as introduce Amigo Hotels & Resorts, a new three-star brand offering a concept completely different to the collection’s existing offerings. AMResorts will oversee brand management and sales while the resorts’ owner will maintain operational management of the properties. The first four hotels in AMResorts’ European portfolio are slated to open in Spain in 2019.

AMResorts is one of the fastest-growing luxury leisure travel companies in North America, with a pipeline of 52 open resorts and an additional 20 planned throughout Mexico, the Caribbean and Central America. The company provides sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas. It is one of six companies that comprise ALG, North America’s only vertically integrated hospitality company.

Growing Footprint
Once the four resorts are open, ALG will evaluate additional conversion opportunities as well as new builds to expand the AMResorts’ presence in Europe. AMResorts’ first four European properties will debut in 2019 in the destinations of Lanzarote, Fuerteventura and Mallorca. The resorts will be conversions of existing hotels, which will undergo complete renovations to meet the standards of AMResorts’ brands.

“Spain is the gateway to the leisure segment in the Mediterranean Europe. As the second most visited country in the world in 2017, the time was right to expand our footprint across the Atlantic Ocean and into Europe, beginning in Spain.” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “Strategic alliances allow us to utilize our expertise of the all-inclusive sector, while partnering with key resorts, to create more value, new brands and development opportunities for our owners.

Catering to the European Market
In addition to introducing Secrets and Dreams Resorts & Spas in the market, AMResorts’ will introduce Amigo Hotels & Resorts, a three-star, all-inclusive resort brand. Catering to families and couples, the resort will emphasize a high caliber of service and quality-driven gastronomy program, while providing strong value for guests.

“Travelers visiting Spain’s premier beach and leisure destinations are seeking the perfect combination of service, amenities and a cost-conscious price point – this is the sweet spot of the Amigo brand,” said Gonzalo del Peon, AMResorts President. “With the brand mix we are introducing, we will cater to a wide variety of guests, whether traveling for a romantic weekend or energetic escape.”

To learn more about the Apple Leisure Group advantage, as well as hotel development opportunities in the luxury all-inclusive space, please visit www.algdevelopment.com.

About Apple Leisure Group
Apple Leisure Group® is a leading hospitality company holding a unique niche in the U.S. travel industry. Its vertically integrated business model and robust infrastructure leverages the expertise of its innovative companies to deliver exceptional value to savvy travelers and strong resort performance to owners. ALG’s award-winning companies include: Apple Vacations®, the world’s largest tour operator to Mexico and the Dominican Republic; Mark Travel, a leading leisure travel service provider to destinations worldwide; Travel Impressions®, a prominent U.S. wholesaler possessing an extensive global portfolio; CheapCaribbean.com®, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; Funjet Vacation, a leader in vacation package offerings to hundreds of destinations; AMResorts®, provider of marketing and brand management services to six luxury resort brands; Amstar DMC®, a destination management company offering premium airport transfers, tours and excursions; Unlimited Vacation Club®, AMResorts’ popular guest loyalty program for discerning travelers who expect the very best in a vacation experience; and Trisept Solutions, a modern technology operating suite that connects over 88,000 agents with leading travel suppliers. For more information on Apple Leisure Group, visit www.algdevelopment.com.

About AMResorts
Apple Leisure Group® is a leading hospitality company in the North American travel industry. Its vertically integrated business model and robust infrastructure leverages the expertise of six innovative subsidiaries to deliver exceptional value to savvy travelers and strong resort performance to owners. ALG’s award-winning companies include: AMResorts®, provider of hotel brand management services under six luxury resort brands; Apple Vacations®, a tour operator primarily for destinations in Mexico and the Dominican Republic; Mark Travel, a leading leisure travel service provider to destinations worldwide; Travel Impressions®, a prominent U.S. wholesaler possessing an extensive global portfolio; CheapCaribbean.com®, a popular online travel agency specializing in luxury vacation packages and resort accommodations in Mexico and the Caribbean; Funjet Vacation, a leader in vacation package offerings to hundreds of destinations; Amstar DMC, a destination management company offering premium airport transfers, tours and excursions; and Unlimited Vacation Club®, AMResorts’ popular guest loyalty program for discerning travelers who expect the very best in a vacation experience. For more information on Apple Leisure Group®, visit www.appleleisuregroup.com.