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Press Releases

Keep up with our latest news, including special promotions, new locations and more.

Breathless Resorts & Spas Takes Birthday Celebrations to the Next Level with the New Breathless Birthday Bash Package

PHILADELPHIA, PA (May 19, 2016) — Just in time to welcome summer birthdays, Breathless Resorts & Spas announced its new Breathless Birthday Bash package, offering an endless party in paradise with destinations in Mexico and the Caribbean. The offer was designed to meet a demand in the market, with more than half of U.S. travelers already hitting the road for a special occasion, and 25 percent agreeing birthday getaways are a must.*


Secrets Resorts & Spas First TV Campaign Bets on Mix of Luxury and Passion to Bolster its Position as the Top Choice for Romantic Getaways

PHILADELPHIA (May 11, 2016) — AAdults-only Secrets® Resorts & Spas announced the debut of its first TV campaign, titled “Make A Secret.” The ads were designed to highlight the perfect marriage of romance and luxury every couple enjoys at the brand’s more than 15 resorts. The two, 30-second spots will be strategically released in top regional markets throughout the month of May. A national launch, including integrations with some of the highest-rated shows in the U.S., will follow later in the year to support the winter holiday travel season.


AMResorts Celebrates 15th Anniversary as North America’s Fastest Growing Leisure Resort Company

Milestone Year Includes New Resort Openings and Entry Into New Destinations

PHILADELPHIA (April 26, 2016) — Apple Leisure Group® subsidiary, AMResorts®, celebrates its 15th anniversary after closing 2015 with an unprecedented 17 new resort management contracts and adding seven new destinations to its portfolio. The provider of sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, and Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas is positioned to have another year of aggressive growth, already opening Secrets Playa Bonita Panama Resort & Spa and Sunscape Puerto Plata Dominican Republic in the first quarter of 2016 with another eight openings planned for the remainder of the year.


Panama’s Minister of Tourism Meets with Apple Leisure Group and AMResorts Executives

PHILADELPHIA (April 14, 2016) — AMResorts®, Top-level executives from Apple Leisure Group® and its subsidiary, AMResorts®, met with Panama’s Minister of Tourism, Gustavo Him, at Secrets® Playa Bonita Panama on March 30, 2016. The topics discussed included the promising opportunities within Panama’s tourism sector and various methods of increasing the number of visitors each year.


AMResorts Continues to Raise Standards in Exceptional Guest Experiences with New F&B Offerings

Hospitality Leader Announces 24-Hour Dining Program at all 43 Properties

PHILADELPHIA (March 31, 2016) — AMResorts®, an Apple Leisure Group subsidiary, has rolled out an exciting 24-hour dining program across its six luxury resort brands that include 43 properties in 21 destinations. As part of the new offering, guests can now enjoy at least one 24-hour restaurant option included under the signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® vacation concepts.


Breathless Cabo San Lucas Resort & Spa Opens La Biblioteca de Tequila

New Restaurant from Chef Richard Sandoval Features More than 150 Types of Tequila and Mezcal

PHILADELPHIA, PA (March 29, 2016) — On March 26, Breathless® Cabo San Lucas Resort & Spa celebrated the grand opening of La Biblioteca de Tequila, the second local concept restaurant from internationally recognized Chef Richard Sandoval. Modeled after the Chef’s esteemed New York City concept, which translates to “the Library of Tequila,” the restaurant boasts one of the largest collections of tequila and agave spirits in North America.


Rafael Nadal Returns to Favorite Vacation Spot in Mexico for Annual Vacation Tradition

PHILADELPHIA, PA (March 1, 2016) — Tennis superstar Rafael Nadal returned to Secrets Aura Cozumel for his annual Mexico escape. Nadal was joined by family and friends, and was seen enjoying the picturesque beaches and gourmet dining of the Unlimited-Luxury® resort of which he is part owner. While on property, the 14- time grand slam champion took time from his R&R to hit one of the resort’s courts for a practice session. Nadal also owns the family-friendly Sunscape Sabor Cozumel, conveniently located next door.


AMResorts Expands Sunscape Resorts & Spas Brand Footprint with First Property in the Dominican Republic

Sunscape® Puerto Plata Dominican Republic Welcomes First Guests

PHILADELPHIA, PA (Feb. 18, 2016) — On February 15th, AMResorts, an Apple Leisure Group® subsidiary, opened Sunscape Puerto Plata Dominican Republic, the brand’s first resort in the destination.


AMRewards Program Begins 2016 with New Leadership Announcement

AMResorts’ travel agent loyalty program ends the year with 19,000 registered agents

PHILADELPHIA (Jan.14 2016 ) — AMResorts®announced today that Jan LaPointe has been named Senior Director of AMRewards, the hospitality leader’s robust travel agent loyalty program. LaPointe will also continue to serve in her role as Senior Director Sales & Marketing, Canada for AMResorts.


AMResorts Enters New Destination with Secrets Playa Bonita Panama

AMResorts® continues to grow its brand portfolio with the opening of its 15Th Secrets® Resorts & Spas Propertyt

PHILADELPHIA, PA (Jan. 7, 2016) — AMResorts®, a subsidiary of Apple Leisure Group, continues to grow its Secrets® Resorts & Spas brand with the official opening of Secrets Playa Bonita Panama Resort & Spa. Located minutes from Panama City off the Pacific coast, the adults-only resort offers stunning oceanfront views and private balconies in each of its 310 rooms. As the 42nd resort in the AMResorts collection and the 15th in the Secrets Resorts & Spas portfolio, AMResorts celebrates the debut of Secrets® Resorts & Spas’ signature Unlimited–Luxury® concept in Panama.