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Press Releases

Keep up with our latest news, including special promotions, new locations and more.
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AMResorts Continues to Raise Standards in Exceptional Guest Experiences with New F&B Offerings

Hospitality Leader Announces 24-Hour Dining Program at all 43 Properties

PHILADELPHIA (March 31, 2016) — AMResorts®, an Apple Leisure Group subsidiary, has rolled out an exciting 24-hour dining program across its six luxury resort brands that include 43 properties in 21 destinations. As part of the new offering, guests can now enjoy at least one 24-hour restaurant option included under the signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® vacation concepts.

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Breathless Cabo San Lucas Resort & Spa Opens La Biblioteca de Tequila

New Restaurant from Chef Richard Sandoval Features More than 150 Types of Tequila and Mezcal

PHILADELPHIA, PA (March 29, 2016) — On March 26, Breathless® Cabo San Lucas Resort & Spa celebrated the grand opening of La Biblioteca de Tequila, the second local concept restaurant from internationally recognized Chef Richard Sandoval. Modeled after the Chef’s esteemed New York City concept, which translates to “the Library of Tequila,” the restaurant boasts one of the largest collections of tequila and agave spirits in North America.

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Rafael Nadal Returns to Favorite Vacation Spot in Mexico for Annual Vacation Tradition

PHILADELPHIA, PA (March 1, 2016) — Tennis superstar Rafael Nadal returned to Secrets Aura Cozumel for his annual Mexico escape. Nadal was joined by family and friends, and was seen enjoying the picturesque beaches and gourmet dining of the Unlimited-Luxury® resort of which he is part owner. While on property, the 14- time grand slam champion took time from his R&R to hit one of the resort’s courts for a practice session. Nadal also owns the family-friendly Sunscape Sabor Cozumel, conveniently located next door.

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AMResorts Expands Sunscape Resorts & Spas Brand Footprint with First Property in the Dominican Republic

Sunscape® Puerto Plata Dominican Republic Welcomes First Guests

PHILADELPHIA, PA (Feb. 18, 2016) — On February 15th, AMResorts, an Apple Leisure Group® subsidiary, opened Sunscape Puerto Plata Dominican Republic, the brand’s first resort in the destination.

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AMRewards Program Begins 2016 with New Leadership Announcement

AMResorts’ travel agent loyalty program ends the year with 19,000 registered agents

PHILADELPHIA (Jan.14 2016 ) — AMResorts®announced today that Jan LaPointe has been named Senior Director of AMRewards, the hospitality leader’s robust travel agent loyalty program. LaPointe will also continue to serve in her role as Senior Director Sales & Marketing, Canada for AMResorts.

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AMResorts Enters New Destination with Secrets Playa Bonita Panama

AMResorts® continues to grow its brand portfolio with the opening of its 15Th Secrets® Resorts & Spas Propertyt

PHILADELPHIA, PA (Jan. 7, 2016) — AMResorts®, a subsidiary of Apple Leisure Group, continues to grow its Secrets® Resorts & Spas brand with the official opening of Secrets Playa Bonita Panama Resort & Spa. Located minutes from Panama City off the Pacific coast, the adults-only resort offers stunning oceanfront views and private balconies in each of its 310 rooms. As the 42nd resort in the AMResorts collection and the 15th in the Secrets Resorts & Spas portfolio, AMResorts celebrates the debut of Secrets® Resorts & Spas’ signature Unlimited–Luxury® concept in Panama.

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AMResorts Kicks Off 2016 with the Expansion of Family-Friendly Resort Portfolio

PHILADELPHIA (Jan. 6, 2016) — AMResorts® has begun 2016 with the expansion of two of the company’s family-friendly brands into new, highly popular destinations in the Caribbean and Mexico. These new openings for Now® Resorts & Spas and Sunscape® Resorts & Spas bring AMResorts’ current portfolio to 41 luxury properties in 19 destinations.

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AMResorts Announces Strategic Team Promotions to Support Company’s Rapid Expansion

Colette Baruth Named Senior Vice President

PHILADELPHIA, PA (Dec. 22, 2015) — AMResorts®, an Apple Leisure Group® announced the promotion of Colette Baruth to Senior Vice President of Marketing, Sales, Revenue Management & Distribution to meet the needs of the company’s growing portfolio and client needs.

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AMResorts Announces Strong Close to 2015 with Five New Resort Openings

PHILADELPHIA, PA (Dec. 9, 2015) — AMResorts®, an Apple Leisure Group® subsidiary, closes a successful 2015 with an additional five resort openings, bringing its current portfolio to 42 luxury properties in 20 destinations by year end. The fast-growing hospitality leader plans to expand its portfolio further to nearly 60 resorts in 26 destinations and more than 20,000 rooms throughout Mexico, the Caribbean and Central America by the end of 2018.

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Apple Leisure Group Closes Milestone Year with 17 New Resort Deals, Increasing Brand Management Portfolio to 20,000 Rooms

Company Continues Growth of Sunscape® Resort & Spas Brand with Addition of Sunscape Dominican Beach Punta Cana and Sunscape Bávaro Beach Punta Cana

PHILADELPHIA, PA (Dec. 8, 2015) — Apple Leisure Group®’s subsidiary, AMResorts®, reported its best year ever with 17 new resort management contracts announced over the past 11 months. With the addition of Sunscape® Dominican Beach Punta Cana and Sunscape® Bávaro Beach Punta Cana, AMResorts will have nearly 60 resorts in 26 destinations and more than 20,000 rooms throughout Mexico, the Caribbean and Central America by the end of 2018.

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