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Press Releases

Keep up with our latest news, including special promotions, new locations and more.
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Secrets Resorts & Spas Celebrates Opening of Secrets The Vine Cancun

Rockwell Group-designed resort welcomes first guests and celebrates brand’s entrance into Cancun’s Hotel Zone. Resort brings unique offerings to the destination with signature wine and locally inspired design.

PHILADELPHIA, PA (August 20, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of the adults-only Secrets The Vine Cancun on August 19, 2012. The introduction of wine-inspired Secrets The Vine Cancun, AMResorts’ 21st property in Mexico, represents the Secrets brand’s entry into Cancun’s Hotel Zone.

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AMResorts Enters New Destination with Two New Resorts in Cozumel

Secrets and Sunscape Resorts & Spas properties expand AMResorts' Mexico presence and continue to grow the company's portfolio

PHILADELPHIA, PA (September 12, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announces the introduction of Secrets and Sunscape Resorts & Spas to the popular destination of Cozumel, Mexico.

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AMResorts Adds Renowned Rhythmic Performance Group JEERK to Entertainment Lineup

Award-winning ensemble now performing at AMResorts properties in the Dominican Republic

PHILADELPHIA, PA (December 19, 2012) — AMResorts, the provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now, and Sunscape Resorts & Spas, has signed a deal that brings award-winning visual music group JEERK to its participating properties in the Dominican Republic, including Secrets Royal Beach Punta Cana, Dreams Punta Cana Resort & Spa, Dreams Palm Beach Punta Cana, Dreams La Romana Resort & Spa and Now Larimar Punta Cana. Guests of Zoëtry Agua Punta Cana can also participate through the Sip, Savor & See program.

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AMResorts Secures Equity Investment from Bain Capital

Partnership to fuel company's growth and innovation strategy

PHILADELPHIA, PA (January 7, 2013) — AMResorts, along with Apple Vacations and Amstar DMC – which comprise Apple Leisure Group (ALG) – today announced completion of an equity investment by Bain Capital, a global private investment firm, that will position the company to drive the next phase of growth in the hospitality market. Financial terms of the private transaction were not disclosed.

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AMResorts Closes Award-Winning Year with High Industry Marks for its Luxury Brands

114 awards won in 2012 for high levels of performance and exceptional guest services; starts 2013 with new recognitions

PHILADELPHIA, PA (January 10, 2013) — In 2012, AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now, Sunscape and Breathless Resorts & Spas, received 114 awards including the travel industry's most important distinctions for its outstanding performance and guest services. Among the most recent award wins is the prestigious AAA Five Diamond Award for Zoëtry Paraiso de la Bonita for its 10th consecutive year.

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AMResorts' Free Mobile Apps Enhance Stay Experience and Allow Guests to be Connected Free of Charge

PHILADELPHIA, PA (January 29, 2013) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now, Sunscape and Breathless Resorts & Spas, is rolling out the second phase of Unlimited Connectivity, its interactive suite of apps. The innovative, free and easy-to use mobile applications, developed by AMResorts and Telmex, a world leader in communications, are now available for Secrets The Vine Cancun, Secrets Capri Riviera Cancun, Secrets Maroma Beach Riviera Cancun, Secrets Vallarta Bay Puerto Vallarta, Dreams Puerto Aventuras and Now Amber Puerto Vallarta.

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Secrets Resorts & Spas Gives Fans a Chance to Win a Meet & Greet with Tennis Superstar Rafael Nadal

PHILADELPHIA, PA (February 6, 2013) — Secrets Resorts & Spas has teamed up with Rafael Nadal, the 11-time Grand Slam champion, to offer fans a chance to win a three-day, all expenses paid vacation to the Nadal-owned Secrets Aura Cozumel resort in Mexico. The lucky winner will also have a once-in-a-lifetime opportunity to meet the tennis pro and watch him train as he prepares for the upcoming Mexican Open. Participants can enter now through February 10 at SecretsResorts.com by clicking on the special promo page.

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Zoëtry Paraiso de la Bonita Riviera Maya Wins Coveted AAA Five Diamond Award for Tenth Consecutive Year

Fifteen AMResorts Properties also Receive AAA Four Diamond Recognition

PHILADELPHIA, PA (February 18, 2013) — AMResorts is proud to announce 16 properties across the company's portfolio have been recognized by AAA with Diamond ratings in the entity's top categories.

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AMResorts Unveils Revamped SecretsResorts.com Website

Easier to use site offers new planning tools and content to help travelers choose the best resort for their needs

PHILADELPHIA, PA (March 5, 2013) — Unlimited-Luxury®, adults-only brand Secrets Resorts & Spas is unveiling a completely overhauled SecretsResorts.com site, redesigned to offer a better visitor experience. The changes will allow for easier navigation and include new interactive tools as well as more information and images to help travelers book their stays at any of its 13 properties across Mexico and the Caribbean.

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Rafael Nadal Joins Alex Zozaya to Share Property Updates at Secrets Aura Cozumel and Sunscape Sabor Cozumel

MÉXICO, D.F. (March 5, 2013) — During championship tennis player Rafael Nadal's recent stay at Secrets Aura Cozumel, he joined Alex Zozaya, CEO of Apple Leisure Group, to discuss the latest updates Nadal's properties have undergone since AMResorts assumed sales, marketing and management duties for the resorts.

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