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Press Releases

Keep up with our latest news, including special promotions, new locations and more.
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AMResorts Continues Award-Winning Tradition with More Industry Recognition for its Luxury Brands

58 awards won year to-date in 16 categories

PHILADELPHIA, PA (July 9, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, continues to receive the travel industry’s most important distinctions by demonstrating high levels of performance and exceptional guest services. In 2012, AMResorts’ five brands have received 58 awards in 16 categories, with the most recent awards including the prestigious Travel + Leisure 2012 World’s Best Awards and the Expedia Insiders’ Select 2012.

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AMResorts Announces "Free Fall" Promotions for Agents and Consumers

Opportunities to Win Cash Bonuses and Free Stays Support Seasonal Travel

PHILADELPHIA, PA (August 1, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, encourages fall travel by rewarding loyal agents and consumers who book travel to one of AMResorts' five brands during the months of August and September.

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AMResorts Director of Marketing Erica Doyne Recognized as Travalliance Media "Rising Star"

PHILADELPHIA, PA (August 2, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announced today that Director of Marketing Erica Doyne was recognized as a "Rising Star" by Travalliance Media, publishers of leading travel trade magazines Vacation Agent and Agent@Home. The designation recognizes the industry's brightest and most successful professionals under the age of 35.

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AMResorts New Sip, Savor & See Dining Experience Program Expands Dining and Nighttime Entertainment Options for Guests

Guests are invited to explore and enjoy AMResorts sister properties and up to 63 dining choices during their vacation

PHILADELPHIA, PA (August 7, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, continues enhancing and adding value to the guest experience with its new multi-brand dining program, "Sip, Savor & See."

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Secrets Resorts & Spas Celebrates Opening of Secrets The Vine Cancun

Rockwell Group-designed resort welcomes first guests and celebrates brand’s entrance into Cancun’s Hotel Zone. Resort brings unique offerings to the destination with signature wine and locally inspired design.

PHILADELPHIA, PA (August 20, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of the adults-only Secrets The Vine Cancun on August 19, 2012. The introduction of wine-inspired Secrets The Vine Cancun, AMResorts’ 21st property in Mexico, represents the Secrets brand’s entry into Cancun’s Hotel Zone.

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AMResorts Enters New Destination with Two New Resorts in Cozumel

Secrets and Sunscape Resorts & Spas properties expand AMResorts' Mexico presence and continue to grow the company's portfolio

PHILADELPHIA, PA (September 12, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas, announces the introduction of Secrets and Sunscape Resorts & Spas to the popular destination of Cozumel, Mexico.

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AMResorts Adds Renowned Rhythmic Performance Group JEERK to Entertainment Lineup

Award-winning ensemble now performing at AMResorts properties in the Dominican Republic

PHILADELPHIA, PA (December 19, 2012) — AMResorts, the provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now, and Sunscape Resorts & Spas, has signed a deal that brings award-winning visual music group JEERK to its participating properties in the Dominican Republic, including Secrets Royal Beach Punta Cana, Dreams Punta Cana Resort & Spa, Dreams Palm Beach Punta Cana, Dreams La Romana Resort & Spa and Now Larimar Punta Cana. Guests of Zoëtry Agua Punta Cana can also participate through the Sip, Savor & See program.

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AMResorts Secures Equity Investment from Bain Capital

Partnership to fuel company's growth and innovation strategy

PHILADELPHIA, PA (January 7, 2013) — AMResorts, along with Apple Vacations and Amstar DMC – which comprise Apple Leisure Group (ALG) – today announced completion of an equity investment by Bain Capital, a global private investment firm, that will position the company to drive the next phase of growth in the hospitality market. Financial terms of the private transaction were not disclosed.

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AMResorts Closes Award-Winning Year with High Industry Marks for its Luxury Brands

114 awards won in 2012 for high levels of performance and exceptional guest services; starts 2013 with new recognitions

PHILADELPHIA, PA (January 10, 2013) — In 2012, AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now, Sunscape and Breathless Resorts & Spas, received 114 awards including the travel industry's most important distinctions for its outstanding performance and guest services. Among the most recent award wins is the prestigious AAA Five Diamond Award for Zoëtry Paraiso de la Bonita for its 10th consecutive year.

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AMResorts' Free Mobile Apps Enhance Stay Experience and Allow Guests to be Connected Free of Charge

PHILADELPHIA, PA (January 29, 2013) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now, Sunscape and Breathless Resorts & Spas, is rolling out the second phase of Unlimited Connectivity, its interactive suite of apps. The innovative, free and easy-to use mobile applications, developed by AMResorts and Telmex, a world leader in communications, are now available for Secrets The Vine Cancun, Secrets Capri Riviera Cancun, Secrets Maroma Beach Riviera Cancun, Secrets Vallarta Bay Puerto Vallarta, Dreams Puerto Aventuras and Now Amber Puerto Vallarta.

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