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Press Releases

Keep up with our latest news, including special promotions, new locations and more.

AMResorts Breaks Ground on Secrets Playa Mujeres Resort & Spa

Company Will Invest $130 Million in the New 438-Suite Adults-Only Resort

PHILADELPHIA, PA (November 20, 2013) — AMResorts officially broke ground for Secrets Playa Mujeres Resort & Spa, a new adults-only resort. The Unlimited-Luxury® property will be located in the exclusive Playa Mujeres Resort complex, just north of Cancun. The company is investing $130 million USD in the development. Hermes Group, a leading Mexican construction and development group, has been hired for the project.


AMResorts Promotes Erica Doyne to Senior Director of Marketing

PHILADELPHIA, PA (December 2, 2013) — AMResorts has promoted Erica Doyne to Senior Director of Marketing. Under her expanded responsibilities as Senior Director of Marketing, Doyne will oversee global marketing and PR strategies, expansion of the company’s social media platforms, development of cutting edge product synergies and also be a key participant in AMResorts' strategic task force, created to identify and develop new marketing opportunities and new destination expansion.


Secrets Resorts & Spas Debuts New Property in Los Cabos

AMResorts Ends 2013 with the Opening of its 34th Resort, Secrets Puerto Los Cabos Golf & Spa Resort

PHILADELPHIA, PA (December 16, 2013) — On December 15, AMResorts opened its 34th luxury property: Secrets Puerto Los Cabos Golf & Spa Resort. The newly built, adults-only resort joins three other AMResorts properties in the destination and is Secrets Resorts & Spas’ 12th property overall.


Secrets Maroma Beach Riviera Cancun Celebrates AAA Five Diamond Award Recognition

PHILADELPHIA, PA (December 19, 2013) — In celebration of their first AAA Five Diamond Award, Secrets Maroma Beach Riviera Cancun hosted an exciting cocktail reception on property. Joining the entire executive committee of Secrets Maroma Beach was AAA Regional Manager Tony Perrone, who personally presented the award plaque to the resort’s General Manager Gino Autiero.


AMResorts Launches Annual “Winter GREATaways” Promotion

Extra Cash Rewards for Agents and Up to 40% in Savings for Travelers

PHILADELPHIA, PA (December 23, 2013) — AMResorts has officially launched its seasonal “Winter GREATaways” promotion in time for the busy holiday season. Travel agents and consumers who book by February 25, 2014 for travel through April 18, 2014 at any Zoëtry Wellness & Spa Resorts and Secrets, Breathless, Dreams, Now or Sunscape Resorts & Spas will receive special savings, rewards and in-resort added value.


AMResorts Earns Eight Award Wins in U.S. News & World Report’s Best Hotels Rankings

PHILADELPHIA, PA (February 13, 2014) — AMResorts was honored with eight 2014 U.S. News & World Report Best Hotels Awards. Properties under AMResorts’ Zoëtry Wellness & Spas Resorts, and Secrets and Dreams Resorts & Spas brands were recognized in the following categories:


AMResorts to Welcome Villa Rolandi Isla Mujeres to Zoëtry Wellness & Spa Resorts Portfolio in 2014

PHILADELPHIA, PA (February 25, 2014) — AMResorts announces that it will provide sales, marketing and brand management services to Villa Rolandi Isla Mujeres beginning June 1, 2014. The resort will keep the name Villa Rolandi Isla Mujeres until it’s officially rebranded Zoëtry Villa Rolandi Isla Mujeres Cancun on December 15, 2014. The property will be the fourth Zoëtry Wellness & Spa Resort, joining award-winning hotels in Los Cabos, Punta Cana and Riviera Maya, and expands AMResorts’ footprint in Mexico, which will include 26 resorts by the end of 2014.


Taking Off, AMResorts Launches Second Annual “Air Credit” Promotion

Cash Rewards and Chance to Win a Free Stay Available to Agents

PHILADELPHIA, PA (March 4, 2014) — AMResorts’ much-anticipated “Air Credit” promotion is back. Running through the end of April, the promotional program brings cash rewards and the chance to win a free stay to the travel agent community on bookings at any of its 34 resorts across six brands: Zoëtry Wellness & Spa Resorts and Secrets, Breathless, Dreams, Now or Sunscape Resorts & Spas. Highly successful in its first year, the “Air Credit” promotion demonstrates AMResorts’ commitment and gratitude to the travel agents who help reinforce the company’s success and strategic growth.


Mexican President Enrique Peña Nieto Officially Inaugurates New Secrets Puerto Los Cabos Golf & Spa Resort

500-suite luxury resort represents a 160 million investment and 800 direct jobs

PHILADELPHIA, PA (March 27, 2014) — AMResorts officially inaugurated Secrets Puerto Los Cabos Golf & Spa Resort, its new Unlimited-Luxury® resort in the Mexican Pacific region. The special event was officiated by Mexican President Enrique Peña Nieto, who led the ribbon cutting ceremony.


AMResorts to Open Dreams Sands Cancun Resort & Spa in September 2014

PHILADELPHIA, PA (May 5, 2014) — AMResorts has added to the company footprint in the popular Mexican destination of Cancun with the signing of Dreams Sands Cancun Resort & Spa. This will be the 12th property for the award-winning Dreams Resorts & Spas brand, and marks another chapter in the rapid expansion of AMResorts' portfolio, which has grown by 20 percent in the past year alone.