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Press Releases

Keep up with our latest news, including special promotions, new locations and more.

AMResorts Says No to Straws

AMResorts offers straw-free resort experience as part of its ongoing commitment to the environment

NEWTOWN SQUARE, PA. – August 28, 2018 — – AMResorts®, an Apple Leisure Group (ALG) company, is completely eliminating the use of plastic straws across its seven luxury resort brands, as part of its continued responsible travel efforts.


Breathless Montego Bay Resort & Spa Honored with Development of the Year Award at Caribbean Hotel & Resort Investment Summit

Breathless Montego Bay Resort & Spa honored at Caribbean’s most noteworthy hotel investment conference

NEWTOWN SQUARE, PA (June 11, 2018) — Apple Leisure Group (ALG) today announced Breathless Montego Bay Resort & Spa was honored with the Development of the Year Award at The Caribbean Hotel & Resort Investment Summit (CHRIS). The awards ceremony took place at the conference held at the JW Marriott Marquis Miami on May 18, 2018. The award recognizes a newly built, redeveloped, or repositioned hotel or resort that opened in the Caribbean region between January 1, 2017 and December 31, 2017.


Apple Leisure Group and HOTEL announce strategic alliance to open all-inclusive resorts in Mexico

Leading luxury resort companies announce partnership to co-brand three luxury, all-inclusive resorts in Mexico between Krystal Grand® and AMResorts’ newest brand

NEWTOWN SQUARE, Pennsylvania and MEXICO CITY (June 6, 2018) — AMResorts®, an Apple Leisure Group (ALG) company, and Grupo Hotelero Santa Fe, one of the leaders of Mexico’s hotel industry, announced today the signing of a strategic alliance that will begin on July 1, 2018. Through this partnership, AMResorts’ new brand, Reflect® Resorts & Spas, and Krystal Grand® will co-brand resorts in Punta Cancun, Los Cabos and Nuevo Vallarta.


Mexico’s Ministry of Tourism Grants “Tourism Recognition” to 22 AMResorts Properties

Recognition Reaffirms AMResorts’ Commitment to Excellence in Quality and Service

NEWTOWN SQUARE, PA. – May 11, 2018 — AMResorts®, a provider of sales, marketing and brand management services to six individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams® Resorts & Spas, Now® Resorts & Spas and Sunscape® Resorts & Spas, received the “Tourism Recognition 2018” by SECTUR, Mexico’s Ministry of Tourism, during Tianguis Turístico.


AMResorts Recognizes Travel Agents’ Contribution with “Amazing May”

AMResorts says thank you to the travel agent community with 31 days of incentives including contests, special rates and prizes

NEWTOWN SQUARE, PA. - May 1, 2018 — AMResorts®, one of the companies of Apple Leisure Group (ALG), launched an exciting travel agent appreciation campaign, “Amazing May.” For the month of May, AMResorts is honoring its amazing travel agents with contests, special rates and prizes.

“Travel professionals are critical partners to our business,” said Jan LaPointe, Vice President of Strategic Retail Sales North America. “There’s no better way to thank them than with a month-long celebration, offering an array of amazing perks.”


Zoëtry Paraiso de la Bonita Introduces New Impression Concept, Nine Exclusive Villas Offering Perfect Blend of Privacy, Exclusivity and Luxury

NEWTOWN SQUARE, PA. - Jan. 17, 2018 — AMResorts®, a subsidiary of Apple Leisure Group®, continues to redefine all-inclusive travel with the introduction of Impression at Zoëtry Paraiso de la Bonita Rivera Maya. The new villa concept will act as a resort within a resort and be a first for the Zoëtry Collection of boutique wellness escapes.

Starting today, travelers can choose from nine oceanfront sanctuaries with private access and luxury amenities. Every suite is crafted with the utmost attention to detail, from hand-selected furniture, art and décor to exclusive dining rooms and terraces offering perfect sunset views. A plunge pool and outdoor shower complete the oasis experience in every room. Guests staying in one of the seven Butler Suites within the original Zoëtry Paraiso de la Bonita property will also have access to all the amenities available within Zoëtry Impression.


AMRewards Elevates Perks and Platforms After Record-Breaking 2017

AMResorts anticipates a fruitful new year of advancements to its travel agent loyalty program

NEWTOWN SQUARE, PA (Jan. 8, 2018 ) — AMResorts®, a subsidiary of Apple Leisure Group®, closes record-breaking third year of AMRewards™ with unprecedented growth in the U.S. and Canada. With more than 30,000 travel agents registered for the hotel company’s robust travel agent loyalty program and millions of dollars’ worth of rewards redeemed, AMRewards experienced its highest participation to-date with a 65 percent increase in total bookings entered in the program year over year. Looking ahead, agents will experience more AMRewards contests and benefits this year than ever before, plus enhanced platforms and programs with an improved user experience and more educational opportunities.


AMResorts Joins Forces with Cornell University to Strengthen Leadership Education

General Managers Have Opportunity to Earn Hospitality Management Certificate from World-Class Ivy League Accredited Business School

NEWTOWN SQUARE, PA. – Nov. 1, 2017 AMResorts®, a subsidiary of Apple Leisure Group, announces its partnership with Cornell University to launch the AMResorts Top Executive Certificate Program, a personalized business and hospitality development program curated for AMResorts general managers in alignment with the company’s growth strategy.


From Broadway to Cancun: Hit Musical “Rock of Ages” Takes the Stage at Dreams Playa Mujeres Golf & Spa

Famed Broadway musical brings exciting, new entertainment to Cancun

NEWTOWN SQUARE, PA. – Oct. 18, 2017 — AMResorts®, a subsidiary of Apple Leisure Group, is pleased to bring one of Broadway’s most successful musicals of all time, “Rock of Ages,” to the all-new Dreams Playa Mujeres Golf & Spa Resort. The full theatrical production will be performed exclusively at Dreams Playa Mujeres six times a week now through January 15, 2018 for resort guests, other visitors staying in the Mexico Caribbean and the general public.


AMResorts® Introduces Endless-Privileges® to Jamaica 

Zoëtry Montego Bay Jamaica hosted their official ribbon cutting ceremony during the destination’s top industry event.

MONTEGO BAY (October 4, 2017) — AMResorts, an Apple Leisure Group® subsidiary, celebrated their expanding Jamaican footprint during the 2017 Jamaica Product Exchange (JAPEX) at Zoëtry Montego Bay Jamaica.