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AMResorts Kicks Off 2016 with the Expansion of Family-Friendly Resort Portfolio

PHILADELPHIA (Jan. 6, 2016) — AMResorts® has begun 2016 with the expansion of two of the company’s family-friendly brands into new, highly popular destinations in the Caribbean and Mexico. These new openings for Now® Resorts & Spas and Sunscape® Resorts & Spas bring AMResorts’ current portfolio to 41 luxury properties in 19 destinations.

“With multigenerational travel on the rise, families are looking for options that cater to all ages in new and unique locations,” said Jan LaPointe, Senior Director of AMRewards and Senior Director of Sales & Marketing, Canada, AMResorts. “At AMResorts, we are continuously working to meet this demand while offering upscale options that combine luxury, excitement and fun for the whole family.”

Recently opened on Dec. 23, the 180-room Now Garden Punta Cana offers families and guests all of the benefits of the brand’s Unlimited-Luxury® experience, offering gourmet dining and top-shelf spirits, 24-hour room service, and endless day and night activities for all ages, including full access to the facilities at the neighboring Now Larimar Punta Cana. Guests can also enjoy the lush, botanical gardens on property featuring tropical flora and fauna.

Additionally, Sunscape Resorts & Spas has debuted three resorts in two new destinations for the brand, where it will treat families to the privileges of Unlimited-Fun®, including a limitless food and beverage program with various dining options and bars, in-room children’s amenities, an Explorer’s Club for kids with dedicated facilities, daily entertainment, world-class spa facilities, and more.

  • Sunscape Puerto Vallarta Resort & Spa: Opened on Dec. 20 and situated along Banderas Bay with the stunning Sierra Madre Mountains as its backdrop, the oceanfront 320-room Sunscape Puerto Vallarta offers dining and drinks at six restaurants and four bars.
  • Sunscape Cove Montego Bay: Opened on Dec. 23, guests of the 122-room beachfront property will enjoy access to eight dining options, seven bars and lounges, daily land and water activities and the facilities at Sunscape Splash Montego Bay including the on-site waterpark. The all Sun Club resort offers guests elevated amenities such as personalized check-in and check-out with concierge services, access to a private Sun Club Lounge with complimentary Wi-Fi, daily refreshed mini-bars, complimentary room service, special treats for kids and more.
  • Sunscape Splash Montego Bay: Also opened on Dec. 23, the 308-room Sunscape Splash Montego Bay will offer six dining options, a family check-in experience, and entertainment and activities including its Pirate's Paradise Waterpark, featuring a pirate ship with 40-foot plank bridge, lazy river and two waterslides. To be one of the first to experience these new destinations and book your vacation, contact your preferred travel agent or visit NowResorts.com and SunscapeResorts.com.

To be one of the first to experience these new destinations and book your vacation, contact your preferred travel agent or visit NowResorts.com and SunscapeResorts.com.


About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE). Images, logos and informational material about the AMResorts Collection of brands and properties are available at www.amresorts.com/mediasite.

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