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AMResorts Enters New Destination with Secrets Playa Bonita Panama

AMResorts® continues to grow its brand portfolio with the opening of its 15Th Secrets® Resorts & Spas Propertyt

PHILADELPHIA, PA (Jan. 7, 2016) — AMResorts®, a subsidiary of Apple Leisure Group, continues to grow its Secrets® Resorts & Spas brand with the official opening of Secrets Playa Bonita Panama Resort & Spa. Located minutes from Panama City off the Pacific coast, the adults-only resort offers stunning oceanfront views and private balconies in each of its 310 rooms. As the 42nd resort in the AMResorts collection and the 15th in the Secrets Resorts & Spas portfolio, AMResorts celebrates the debut of Secrets® Resorts & Spas’ signature Unlimited–Luxury® concept in Panama.

“AMResorts is excited to bring Secrets Resorts & Spas to Panama and expand our footprint into new destinations. Panama provides a beautiful setting and a multitude of opportunities for guests to experience the destination’s eco, cultural and adventure offerings,” said Gonzalo del Peòn, President of AMResorts.

Secrets Playa Bonita Panama will feature our signature Unlimited–Luxury® vacation concept where everything is included, such as top-shelf spirits served throughout the resort’s four bars; 24-hour room service; pool and beach wait service; and a variety of gourmet dining options. Among the dining options, guests may choose from four à la carte gourmet restaurants, a buffet and a café. Spanning over 10,000 square feet, Secrets Spa by Pevonia® is also available to offer guests a world-class pampering experience that combines hydrotherapy and indigenous treatments.

Additionally, with 20,000 square feet of event space and a dedicated team of planners, Secrets Playa Bonita Panama provides personalized attention to an array of group functions, including weddings and corporate events.

“More than ever, travelers are seeking premium all-inclusive experiences, and Panama serves as an ideal backdrop for the Secrets Resorts & Spas brand and its guests,” said Alex Zozaya, CEO of Apple Leisure Group. “As we continue to grow our Central American footprint, Panama will play an integral role within the region as we plan on introducing the family-friendly Dreams® Resorts & Spas brand to the destination in late 2016.”

“This year shows a lot of promise for AMResorts. Panama is easily accessible to North American travelers and offers our guests Central American alternatives as our presence in the region continues to grow,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group.

A popular destination among North American travelers, Panama features stunning beaches on the Atlantic and Pacific coasts, and vast national parks and reserves that include diverse geography including picturesque mountains, rainforests, volcanoes and waterfalls. Panama has a thriving cultural and entertainment scene with theater, jazz and night clubs, casinos and upscale shopping. The first Frank Gehry–designed museum in Latin America, due to open near the mouth of the Panama Canal, will also appeal to travelers.


About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

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