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AMResorts Celebrates Secrets Akumal Riviera Maya Opening During Cancun Travel Mart

Hospitality Leader Continues Significant Growth in Key Markets Including Riviera Maya and Cancun

PHILADELPHIA, PA (Oct. 15, 2015) — On October 13, 2015, in tandem with the Cancun Travel Mart, AMResorts®, an Apple Leisure Group® subsidiary, hosted a special celebration to commemorate the upcoming opening of Secrets® Akumal Riviera Maya. The adults-only resort will welcome its first guest on November 1, 2015.

The event was kicked off with a symbolic ribbon cutting ceremony. AMResorts President, Gonzalo del Peon and Apple Leisure Group CEO Alex Zozaya were in attendance alongside VIP attendees including Enrique de la Madrid Cordero, Mexico’s Secretary of Tourism; Adolfo Kalach, President of Paraíso Akumal Resort; Roberto Borge Angulo, Governor of Quintana Roo; David Balam Chan, Tulum’s Municipal President; and Laura Fernández Piña, Quintana Roo’s Secretary of Tourism. Following this momentous occasion, the VIPs were joined by members of the hospitality industry, representatives from the business community and the resort’s staff members for the opening cocktail celebration. Guests gathered at Secrets Akumal to enjoy world-class entertainment, specialty top-shelf cocktails and hors d’oeuvres following the brand’s signature Unlimited-Luxury® standards.

“AMResorts’ success is directly tied to our presence in the Mexican market,” said company president Gonzalo del Peon. “Travelers appreciate having more options in the destination. Opening a resort in Akumal Beach, voted one of the ‘Top 10 Beaches in Mexico,’* was a perfect choice for our next luxury resort location in the region.”

In 2014 alone, AMResorts grew its hotel presence in Mexico by 12 percent, with openings in Cancun, Isla Mujeres and Playa Mujeres. Additional 2015 and 2016 openings in Mexico markets include new Puerto Vallarta and Playa Mujeres properties.

The Cancun/Riviera Maya’s popularity for North Americans is undeniable, having enjoyed another record year in 2014 and added airlift to the destination,” said CEO of Apple Leisure Group Alex Zozaya. “This makes Cancun a particularly desirable market to expand our portfolio and offer even more options with world-class service and accommodations to its millions of visitors.”

Located in an idyllic stretch of beach in the heart of the Riviera Maya, the striking Secrets Akumal Riviera Maya will offer adults a picturesque escape complete with an above-and-beyond Unlimited-Luxury® experience, where everything is included. Highlight amenities include:

  • Luxury accommodations, including suite options with private pools
  • Six gourmet á la carte restaurants, a buffet venue, a café and a grill with limitless top-shelf spirits
  • Complimentary green fees at nearby Riviera Maya Golf Club
  • Three pools, including an expansive oceanfront infinity pool
  • Open-air theatre for exciting shows, events and daily entertainment
  • Indulgent 7,000 square feet Secrets Spa by Pevonia® facility

“These are very exciting times of incredible growth for AMResorts. We look forward to building on this momentum by identifying the right opportunities in the right markets for our owners to enter the all-inclusive market,” said Executive Vice President and Chief Strategy Officer of Apple Leisure Group Javier Coll.

*Source: 2015 TripAdvisor Travelers Choice Awards

About the AMResorts Collection

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).