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AMResorts Enters New Destination with Opening of Secrets Playa Mujeres Golf & Spa Resort

36th Property Expands Company’s Mexico Footprint

PHILADELPHIA, PA (November 17, 2014) — On November 15, 2014, AMResorts, an Apple Leisure Group subsidiary, officially opened the doors to its 36th resort: Secrets Playa Mujeres Golf & Spa Resort. The opening of the adults-only resort in the private Playa Mujeres Resort complex continues AMResorts’ rapid growth this year, with the company’s portfolio rounding out at 37 resorts by the end of 2014.

“We are proud to open Secrets Playa Mujeres at 90 percent occupancy,” said Gonzalo del Peon, President of AMResorts. “This is further evidence of the incredible demand for premium all-inclusive options in the region and travelers’ loyalty to AMResorts’ Unlimited-Luxury® concept.”

This is the 13th property for the award-winning Secrets Resorts & Spas brand, and the first of two AMResorts properties now planned for the area. The company recently announced the opening of Dreams® Playa Mujeres Golf & Spa Resort in early 2016.

“The AMResorts Collection continues to grow strategically in highly-desired markets like Playa Mujeres,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “Naturally beautiful and easy to access locations remain a winning formula for guests and owners.”

“Finding desirable opportunities for owners and future hoteliers looking to enter the all-inclusive segment successfully remains a priority as much as continuing to find ways to cater to today’s sophisticated traveler,” added Alex Zozaya, CEO for Apple Leisure Group.

Set along an intimate, white sand beach, the 424-suite Secrets Playa Mujeres Golf & Spa Resort offers adults and couples an Unlimited-Luxury® escape in a secluded location. Located just 10 minutes north of Cancun, the resort is situated on 2.3 miles of gated beachfront property on the Yucatan Peninsula. The resort will also feature access to a signature Greg Norman golf course.

Signature amenities include:

  • Elegant, all-suite accommodations
  • 24-hour room and concierge services
  • Gourmet dining at nine on-site restaurants
  • Unlimited premium drinks at seven bars and lounges
  • Complimentary mini-bar refreshed daily
  • Endless day and nighttime activities and entertainment
  • World-class Secrets Spa by Pevonia
  • Complimentary greens fees
  • Free WiFi and international calling with Unlimited Connectivity
  • Dedicated on-site wedding coordinators

Secrets Playa Mujeres also offers a uniquely romantic setting and dedicated wedding services for couples seeking personalized attention from expert coordinators. In conjunction with its debut, the resort launched the “Love it, Book it & Get More” campaign to offer two limited-time promotions to reward wedding couples with $500 in special wedding-day extras and the chance to enter to win a wedding through the Secrets Playa Mujeres Facebook page.

For more information on Secrets Playa Mujeres Golf & Spa Resort and to book an Unlimited-Luxury® vacation at the brand-new resort, visit SecretsResorts.com/Playa-Mujeres or call 1-866-GO-SECRETS.


About AMResorts

AMResorts is a leading provider of sales, marketing and brand management services to six individually unique concept resort brands with 37 properties throughout Mexico, Jamaica, Curaçao, St. Thomas, the Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

Images, logos, and informational material about all AMResorts brands and properties are available at www.amresorts.com/mediasite.

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