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AMResorts Celebrates Important Milestones During Cancun Travel Mart

Soon-to-Open Secrets Playa Mujeres Golf & Spa Resort Hosts Special Evening Capped with 14 AAHS’ “Five Star Diamond Awards” for AMResorts Properties

PHILADELPHIA, PA (October 20, 2014) — AMResorts, an Apple Leisure Group subsidiary, hosted a special celebration during Cancun Travel Mart to commemorate the upcoming opening of Secrets Playa Mujeres Golf & Spa Resort. Upon welcoming its first guests in November, the resort will become AMResorts’ 36th property. The adults-only resort will operate under AMResorts’ signature “Unlimited-Luxury" vacation concept, where everything is included.

AMResorts President Gonzalo del Peon and Vice President of Sales and Marketing Colette Baruth, greeted the more than 500 guests in attendance at the gala event hosted at the soon-to-open resort. Participants included Executive Director of Grupo Hermes Gustavo Espinosa, which owns the resort, as well as government officials, members of the hospitality industry, representatives from the business community, and the resorts' staff members. Attendees enjoyed a special performance by world-class tenor Christopher Macchio.

Also during the evening reception, 14 properties in the AMResorts portfolio received the coveted “Five Star Diamond Award.” President of the American Academy of Hospitality Sciences, Joseph Cinque, presented the coveted distinction to the following resorts:

  • Zoëtry Paraiso de la Bonita Riviera Maya
  • Secrets Capri Riviera Cancun
  • Secrets Huatulco Resort & Spa
  • Secrets Maroma Beach Riviera Cancun
  • Secrets Marquis Los Cabos
  • Secrets Puerto Los Cabos Golf & Spa Resort
  • Secrets Silversands Riviera Cancun
  • Secrets Royal Beach Punta Cana
  • Secrets St. James Montego Bay
  • Secrets The Vine Cancun
  • Secrets Wild Orchid Montego Bay
  • Breathless Punta Cana Resort & Spa
  • Dreams Riviera Cancun Resort & Spa
  • Dreams Tulum Resort & Spa

“Consistent and strong emphasis on the customer experience and the highest level of brand standards remain a priority as we continue to grow in existing and new destinations,” said President of AMResorts Gonzalo del Peon. “Awards like AAHS’s validate our commitment to offering a true luxury vacation experience that exceeds all guests’ expectations across our six brands.”

Since the opening of its first resort 13 years ago, AMResorts has experienced consistent growth in destinations including Mexico and the Caribbean. The company will close 2014 with 37 resorts (nearly 14,000 rooms), which includes the addition of five properties (nearly 1,700 rooms) to its luxury resort portfolio. This represents an investment of $380 million dollars. The new openings will bring the Dreams Resorts & Spas brand to new destinations including Costa Rica and St. Thomas. AMResorts is the proud employer of 20,000 hospitality professionals.

About AMResorts

AMResorts is the fastest-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 37 properties throughout Mexico, Jamaica, Curaçao, Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

Images, logos, and informational material about all AMResorts brands and properties are available at www.amresorts.com/mediasite. Travelers may contact their travel agents to book their vacation.