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AMResorts Introduces AMRewards, a Travel Agent Loyalty Program Offering Innovative Incentive Delivery

PHILADELPHIA, PA (September 11, 2014) — AMResorts, a subsidiary of Apple Leisure Group, announces AMRewards, an all-new travel agent loyalty program. The benefits platform will provide easier redemption of booking bonuses with turn-key delivery; streamlined client request communications; and sales and marketing support tools. Travel agents can access AMRewards directly at www.AMRewards.com.

“AMResorts’ commitment to the travel agent community inspired the creation of the AMRewards program. The goal was simple: help agents deliver a premium experience to every client,” said Colette Baruth, Vice President of Sales and Marketing for AMResorts. “AMRewards also provides travel agents new tools, including co-branded marketing collateral, to make it easier for them to effectively grow their business.”

AMRewards introduces a point-based system with key features including:

  • Branded AMRewards Visa® prepaid cards for direct credit of booking bonuses and easy redemption
  • Automatically-generated stay certificates for complimentary nights at any AMResorts property (based upon point qualification standards)
  • Client gift vouchers to be used towards perks like spa treatments, romantic dinners for two or champagne breakfast in bed
  • Co-branded marketing materials such as banner displays

Baruth added, “AMRewards is one of the only programs that allows travel agents to share booking benefits with their clients to enhance their vacation experience. Whether that means a romantic dinner on the beach or relaxing massage, we are looking to add value to the agent/client relationship.”

Additionally, AMRewards enables AMResorts to better serve agents with customized e-communications that alert participants of program registration, new booking incentive and point redemption opportunities. On-demand webinars from the AMResorts sales team also provide instant access to support tools that continuously benefit program enrollees.

“Undoubtedly, our travel agent partners had an important role in the success of the company’s six luxury resort brands. AMResorts will continue to ensure we are communicating, educating and leveraging the expertise of the agent community to develop the needed resources to strengthen this symbiotic relationship,” concluded Baruth.

For more information about the AMRewards program visit www.AMRewards.com.


About AMResorts

AMResorts is the fastest-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 35 properties throughout Mexico, Jamaica, Curaçao, Dominican Republic and Costa Rica, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

AAA Five Diamond designated Zoëtry Paraiso de la Bonita Riviera Maya and Secrets Marquis Los Cabos are members of Leading Hotels of the World.

Images, logos, and informational material about all AMResorts brands and properties are available at www.amresorts.com/mediasite. Travelers may contact their travel agents to book their vacation.

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