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Now Resorts & Spas’ New Digital Marketing Campaign Targets Families with Teens

Brand Leverages Market Demand, Segment Influence and Brand Affinity to Drive Bookings; Kicks off Campaign with Vacation Giveaway

PHILADELPHIA, PA (April 3, 2014) — Now Resorts & Spas recently launched a YouTube marketing campaign targeting teens and their parents. The month-long video series is designed to highlight the brand’s suite of teen-friendly offerings available to all guests under its Unlimited-Luxury® vacation concept. To kick off the campaign, Now Resorts & Spas is hosting a Family Getaway Sweepstakes on NowResorts.com for a chance to win a 3-night stay.

“Two primary factors shaped the campaign’s direction: current demand for teen-friendly vacation options and teens’ strong influence among peers and within the household,” said Erica Doyne, senior director of marketing for AMResorts. “Recent studies show 55% of GenZers (ages 13-18) like to share their opinion*, and 40% of parents consider that opinion** when making purchase decisions. That is something to pay attention to.”

Doyne added, “We see this as a great opportunity for Now Resorts & Spas. The brand’s playful personality, contemporary amenities and engaging environment resonates with teens, while its signature Unlimited-Luxury® concept also makes it a premium vacation experience for the parents.”

Signature teen-friendly activities and entertainment programs available at Now Resorts & Spas’ four resorts across Mexico and the Caribbean include:

  • Core Zone Teens Club – a supervised program in a dedicated facility offering a full selection of daily activities and amenities especially designed for teens (ages 13-17), from video games to nightly bonfires and dance parties.
  • Unlimited Connectivity – a free app for smartphones and tablets that uses the resorts’ WiFi to call the U.S., Canada and local landlines free of charge. It also allows teens to keep up with social media, friends and family back home, reserve excursions, use the room phone remotely, and access the latest resort information and activities calendar and more.
  • Teen-Friendly Activity & Entertainment Program – comprehensive programs offered across all properties, featuring teen-approved activities like big-screen movies on the beach, sports games and tournaments, karaoke and dance classes.

Now Resorts & Spas’ robust amenity program also caters to multigenerational families. The Now Spa by Pevonia allows adults to indulge in the latest treatments from a full menu of spa packages and a la carte treatments, while younger children (ages 3-12) are entertained in the fully-supervised Explorer’s Club for Kids. The Now Entertainment teams also plan special events, themed parties and live shows that are perfect for bringing the whole family together, including break dancers, fire breathers and more.

Click this link to view the new Now Resorts & Spas YouTube ads: Here. To enter the Now Resorts & Spas Family Getaway Sweepstakes, participants must simply complete the entry form on NowResorts.com.

References: * Wikia; **Cartoon Network (CN) channel

About Now Resorts & Spas

Unlimited-Luxury® Now Resorts & Spas offers a fresh, vibrant and contemporary Unlimited-Luxury escape in oceanfront settings that encourages guests to live in the moment, enjoy new experiences and create lasting memories. Guests will enjoy spacious suites with impressive amenities and 24-hour room service; numerous gourmet dining options; exquisite bars serving premium brand beverage; a vast array of daytime activities and nighttime entertainment for guests of all ages; and more. For more information about Now Resorts & Spas or to book your next vacation, please call 1-877-NOW-9953 or visit www.nowresorts.com.