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AMResorts Breaks Ground on Secrets Playa Mujeres Resort & Spa

Company Will Invest $130 Million in the New 438-Suite Adults-Only Resort

PHILADELPHIA, PA (November 20, 2013) — AMResorts officially broke ground for Secrets Playa Mujeres Resort & Spa, a new adults-only resort. The Unlimited-Luxury® property will be located in the exclusive Playa Mujeres Resort complex, just north of Cancun. The company is investing $130 million USD in the development. Hermes Group, a leading Mexican construction and development group, has been hired for the project.

Government officials and company executives gathered on the site on October 28 for the symbolic groundbreaking ceremony, including: Secretary of Tourism, Claudia Ruiz Massieu; Governor of the State of Quintana Roo Roberto Borge Angulo; Mayor of Isla Mujeres Magana Agapito Sanchez; Alex Zozaya, CEO of Apple Leisure Group; Gonzalo del Peon, President of AMResorts; and Alberto Perez-Jacome, CEO of Hermes Group.

Opening winter 2014, Secrets Playa Mujeres Resort & Spa will feature 438 suites; nine gourmet a la carte restaurants; eight bars and lounges offering unlimited domestic and international premium brand spirits; a world-class Secrets Spa by Pavonia; and more. Guests will also enjoy access to the amenities of the Playa Mujeres Resort complex, including the 18-hole golf course designed by Greg Norman and a marina featuring 176 berths.

"The development of Secrets Playa Mujeres is yet another important step in the aggressive growth plans we have for AMResorts, Apple Leisure Group’s hotel division,” said Alex Zozaya, CEO of Apple Leisure Group. “It also cements our commitment to invest in Mexico, contributing to the country’s economy, creating jobs, as well as setting a standard for social and environmentally responsible practices.”

The Secrets Playa Mujeres development is projected to generate 800 direct and 2,400 indirect jobs during the construction phase and 2,000 permanent direct and indirect jobs once it is operational. The resort will be built following strict environmental protection guidelines for the full conservation of more than 16 acres of mangroves, in addition to the implementation of vegetation and wildlife rescue programs, a sewage treatment system and waste management program.

All Secrets Resorts & Spas offer adults an extra measure of romance and sensuality in beautiful settings where everything is included. The award-winning resort brand features elegantly-appointed rooms and suites with 24-hour room and concierge services; multiple gourmet, à la carte restaurants and lounges serving premium beverages; endless day and evening activities in spectacular settings; and more. For more information, visit SecretsResorts.com or call 1-866-GO-SECRETS.


About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique concept resort brands with 32 properties throughout Mexico, Jamaica, Curaçao and the Dominican Republic, where everything is included: luxurious and boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); recently launched Breathless Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE; family friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

AAA Five Diamond designated Zoëtry Paraiso de la Bonita Riviera Maya and Secrets Marquis Los Cabos are members of Leading Hotels of the World.

Images, logos, and informational material about all of AMResorts brands and properties are available at www.amresorts.com/media.

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