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AMResorts Launches New Free Mobile Apps That Enhance Stay Experience And Allow Guests To Be Connected Free Of Charge

Aggressive Expansion Continues in Mexico with Brand Launch, Entry into New Destinations and Property Openings

PHILADELPHIA, PA (March 27, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, announced today the launch of its new, interactive Unlimited-Connectivity® app. Now available for the company’s most recently opened properties, Secrets Vallarta Bay and Now Amber Puerto Vallarta, the innovative app will be rolled out to all AMResorts brands and resorts by the end of 2012. The free digital application developed by AMResorts and Telmex, a world leader in communications, is accessible for mobile download to iPhone, iPad, iPod Touch, Android, Blackberry phones.

Unlimited-Connectivity® allows guests to stay connected and communicate with family and friends back home using the app-to-app calls feature to call local and international (U.S. and Canada) phones and send messages over the hotel’s Wi-Fi network without incurring any international cell phone roaming charges. Guests also can create user profiles using their email, Facebook or Twitter accounts to contact staff directly, tailor personal deal preferences, book spa appointments, reserve excursions and be just a click away from information about dining, amenities, resort activities, local attractions and much more. Users can register the app with their room number, allowing them to instantly view their folio and request hotel services.

“Understanding our guests’ needs is a priority for AMResorts and innovating is our motto. That is why we know the importance of convenience and of staying connected while on vacation,” said Alex Zozaya, president of AMResorts. “This tool enables our guests to achieve that connectivity without the concern of excessive roaming charges, while simultaneously allowing us to customize their vacation experience to better fit their needs.” The easy-to use, cost-saving app registers as a room extension so guests can send and receive calls throughout the property as if they were in their room.

AMResorts also is introducing a new AMResorts Collection iPad app, an interactive information resource and travel planning tool. A Secrets Brand Collection will be available for download on iTunes. Apps for the company’s other four brands will be accessible by the end of 2012. The iPad app will allow users to input their travel needs and interests and access specific resort recommendations based on their preferences. It is designed to help couples, families and adults plan and book their future vacations with AMResorts, as well as enable agents and planners to quickly identify the property that best fits their client or group function. Attendees of Tianguis are strongly encouraged to stop by the AMResorts booth 1101 - 1206 to be one of the first to interact with the Secrets Brand Collection app at the iPad wall.

2011 in Review
AMResorts enjoyed an exciting 2011 with the celebration of its 10th anniversary milestone, a new brand introduction, entry into new destinations, five resort openings and the continued growth of its diverse portfolio. The company closed the year with 26 resorts and almost 10,000 rooms in Mexico, the Dominican Republic and Jamaica.

In November 2011, AMResorts re-launched the Sunscape Resorts & Spas brand with the opening of Sunscape Dorado Pacifico Ixtapa - its first resort in this popular Mexico destination. The Sunscape brand offers families, friends and singles an Unlimited-Fun® experience - a new vacation concept from the award-winning company. Ixtapa is the seventh Mexico destination to have an AMResorts property, demonstrating its success and confidence in this market.

“AMResorts is continuously looking to further grow in the tourism sector,” said Alex Zozaya, president of AMResorts. “The introduction of new brands like Sunscape allows us to help the owners of resorts who are seeking our strong brand management services in areas where we already had a solid presence, and continue to meet the needs of guests who appreciate the brand standards AMResorts maintains, but are looking for a slightly new experience.”

Also last November, AMResorts celebrated the official opening of the adults-only Secrets Marquis Los Cabos. The opening marked the brand’s entry into the popular vacation destination of Los Cabos, Mexico. Guests of the 235-room Secrets Marquis Los Cabos, a member of The Leading Hotels of the World, enjoy the benefits of Secrets Resorts & Spas’ signature Unlimited-Luxury® vacation concept. The December 2011 debut of the adults-only, 399-suite Secrets Huatulco Resort & Spa became Secrets’ first foray into the growing vacation destination of Huatulco in Mexico’s Pacific region and is AMResorts’ second resort in the area, following Dreams Huatulco.

AMResorts continued growth in the Dominican Republic with the debut of two new Punta Cana properties in May 2011: Secrets Royal Beach Punta Cana and Now Larimar Punta Cana. These Unlimited-Luxury® properties are joining the company’s four additional resorts in the destination: Dreams Punta Cana, Dreams Palm Beach, Dreams La Romana, and Zoëtry Agua Punta Cana. The 2013 debut of the Gems at Cap Cana complex, a $400 million development and the company’s largest project to-date, will continue AMResorts’ expansion in the Caribbean.

Looking Forward
AMResorts has two developments underway in Puerto Vallarta, Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta, set to open in April 2012. The $175 million USD project introduces the first Secrets and Now Resorts & Spas properties to the popular destination and is responsible for creating 902 direct jobs. The 602-room, two-resort complex represents Puerto Vallarta’s first new construction hotels in almost a decade, and each will feature AMResorts’ Unlimited-Luxury® vacation concept.

Secrets Vallarta Bay Puerto Vallarta will offer adults an extra measure of romance and sensuality in a beautiful beachfront setting. Guests will be welcomed by 271 elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; endless day and evening activities; and full-service spa and fitness facilities.

With 331 oversized guest rooms and suites with ocean views and private terraces, Now Amber Puerto Vallarta will cater to couples, friends and families. The resort offers amenities such as wireless internet access, flat screen TVs with surround sound systems, daily refreshed mini bars, 24-hour room and concierge services, multiple gourmet dining offerings and full-service spa and fitness facilities. The resort will foster a sense of understated luxury and comfort, and has received the Amber gemstone symbol as a reflection of the inviting rich sands along Banderas Bay.

The opening of the newly built, 495-room Secrets The Vine Cancun is scheduled for August 2012 in Cancun’s popular Zona Hotelera. The newly built Secrets The Vine is located on the golden Yucatan Peninsula coastline. The Unlimited-Luxury® resort features 495 luxurious guest rooms, all with ocean views, private balconies, Italian porcelain floors, and teak wood furnishings. Its lobby celebrates fine wine in both its design and menu offerings with a designated wine tasting area for guests, the Enoteca (wine cellar). Featuring a Mexican handcrafted wood table with seating for up to 30 guests, a unique wine wall housing as many as 3000 varieties of wine, and sommelier-lead tastings of some of the world’s finest wine collections, the Enoteca promises guests a rich and relaxing wine tasting experience. By 2013, AMResorts is anticipating a portfolio of 35 resorts, more than 13,500 rooms and entry into new destinations including Costa Rica.