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Mexico's President Felipe Calderon Officiates Opening of the New Secrets Vallarta Bay and Now Amber Puerto Vallarta Resorts and welcomes first guests

$175 million dollar project introduces the Secrets and Now brands to the destination and generates 902 direct jobs

PHILADELPHIA, PA (April 2, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta with a special ribbon cutting ceremony coinciding with Mexico's Tianguis Turistico. To mark the important occasion, AMResorts' President Alex Zozaya was joined by Mexico's President Mr. Felipe Calderon.


Mexico's President Felipe Calderón Hinojosa, Alex Zozaya, AMResorts President, Emilio González Marquez,
Jalisco's Governor y Gloria Guevara Manzo, Mexico's Secretary of Tourism

President Calderon addressed the group of guests, dignitaries and media, thanking AMResorts for its $175 million dollar investment in the two-resort development and the nearly 1,000 direct jobs the project is generating. He also thanked the company for continuing to support the hospitality industry in Mexico and the economic impact this represents.

The two-resort complex introduces the first Secrets and Now Resorts & Spas properties to the popular destination and represents Puerto Vallarta's first new construction hotels in almost a decade. Each property will feature AMResorts' signature Unlimited-Luxury® vacation concept.

Resort staff greets first guests on April 1st. The Gonzalez family (left) were the first guests to arrive at Now Amber;
Tristan and Amoy Walker (right) were Secrets Vallarta Bay's first guests.

On April 1, following the event, Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta officially opened to the public welcoming their first guests, Mr. & Mrs. Tristan and Amoy Walker, and Mr. Armando Vivanco Gonzalez, his wife Yolanda and their children. They were greeted by General Manager Mauricio Martinez, Director of Sales Azalea Torres and the resorts' staff members and received a complimentary return stay to the Unlimited-Luxury® resorts.

Secrets Vallarta Bay Puerto Vallarta offers adults an extra measure of romance and sensuality in a beautiful beachfront setting. Guests will be welcomed by 271 elegantly-appointed rooms and suites with 24-hour concierge and room services; multiple gourmet, a la carte restaurants and lounges serving premium beverages; endless day and evening activities; and full-service spa and fitness facilities.

With 331 oversized guest rooms and suites with ocean views and private terraces, Now Amber Puerto Vallarta will cater to couples, friends and families. The resort offers amenities such as wireless internet access, flat screen TVs with surround sound systems, daily refreshed mini bars, 24-hour room and concierge services, multiple gourmet dining offerings and full-service spa and fitness facilities. The resort will foster a sense of understated luxury and comfort, and has received the Amber gemstone symbol as a reflection of the inviting rich sands along Banderas Bay.