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AMResorts Celebrates Launch of New Spanish Social Media Marketing Strategy with First Bilingual Facebook Campaign

Campaign Highlights the Destination of Huatulco and Introduces New Spanish Facebook Pages for Secrets Huatulco and Dreams Huatulco Through an Interactive Sweepstakes

PHILADELPHIA, PA (July 3, 2012) — AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrates the launch of a new Spanish social media marketing strategy with its first ever bilingual Facebook campaign called, "Why Huatulco". The campaign, which runs until July 31, 2012, is featured on the English and Spanish Facebook pages for Secrets Huatulco Resort & Spa and Dreams Huatulco Resort & Spa.

The Why Huatulco campaign creatively highlights the top five reasons to love Huatulco and then asks participants to submit a photo or video with a comment explaining why they want to visit the destination for their next vacation. The grand prize includes a 5-night Unlimited-Luxury® stay for two at Secrets Huatulco or Dreams Huatulco, which is awarded based on the entry with the most votes. The goal is to encourage participants to share their entry with friends and family to create a viral effect for the campaign and increase exposure for the new and existing resort Facebook pages.

The newly launched Spanish social media marketing program includes Spanish Facebook and Twitter pages for each of the AMResorts properties in Mexico, which will be rolled out in phases over the next two months. The strategy is tailored specifically to consumers in Mexico and other Latin America countries, allowing Spanish-speaking fans to engage directly with the resorts through social media for the latest news, pictures, exclusive offers and more.

To access the Facebook pages and enter the Why Huatulco Contest, please use the links below:

Secrets Huatulco Resort & Spa
English Facebook Page: http://www.facebook.com/SecretsHuatulco
Spanish Facebook Page: http://www.facebook.com/SecretsHuatulcoMX

Dreams Huatulco Resort & Spa
English Facebook Page: http://www.facebook.com/DreamsHuatulco
Spanish Facebook Page: http://www.facebook.com/DreamsHuatulcoMX