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AMRewards Elevates Perks and Platforms After Record-Breaking 2017

AMResorts anticipates a fruitful new year of advancements to its travel agent loyalty program

NEWTOWN SQUARE, PA (Jan. 8, 2018 ) — AMResorts®, a subsidiary of Apple Leisure Group®, closes record-breaking third year of AMRewards™ with unprecedented growth in the U.S. and Canada. With more than 30,000 travel agents registered for the hotel company’s robust travel agent loyalty program and millions of dollars’ worth of rewards redeemed, AMRewards experienced its highest participation to-date with a 65 percent increase in total bookings entered in the program year over year. Looking ahead, agents will experience more AMRewards contests and benefits this year than ever before, plus enhanced platforms and programs with an improved user experience and more educational opportunities.

Starting this month, AMRewards has launched a new Dreams Puerto Aventuras Resort & Spa campaign. Agents receive double points in January when entering bookings for this family-friendly property situated along the Riviera Maya. Full details available on AMRewards.com.

Additionally, AMResorts has two major relaunches planned for the travel agent community in 2018. In the first quarter, the all-new AMRAgents.com will debut. This dynamic website will be personalized for the agent with new content and sales tools to serve as a convenient resource hub. In the second quarter, agents can expect the unveiling of the new and improved Master Agent Program. The education program will be re-platformed with enhanced content and gamified testing, as well as offer new certifications for agents. In addition to the standard AMResorts Master Agent certification, agents may choose to become a Brand Specialist or an AMResorts Master Wedding Agent.

“Following the incredible success of 2017, AMResorts will be investing more in its loyal agent community with a commitment to continue to raise the bar even higher for the AMRewards program,” said Jan LaPointe, Vice President of Strategic Planning Retail Sales North America, AMRewards and Sales & Marketing for Canada. “Beyond providing agents with tools to help their sales and even more opportunities to reap the rewards, AMRewards continues to evolve and support agents in delivering personalized and customized travel experiences to their clients.”

Over the past year, AMRewards has received significant enhancements, including:

  • New online booking engine, allowing agents to easily redeem their points for stays
  • Discounts on transfers and excursions when booked in conjunction with their stays
  • New branded tote bags and flamingo drink “koozie” redemption items
  • Five percent cash back at select retailers with new AMRewards Visa® prepaid cards
  • New landing page on AMRAgents.com with promotions, program updates and more

AMResorts looks forward to building upon the exceptional participation and positive feedback received from the travel agent community to-date to continue to make booking travel with AMRewards easy and rewarding.


About AMResorts

AMResorts, a subsidiary of Apple Leisure Group, is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Newtown Square-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, Defined DelightsTM and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, and Panama, AMResorts’ more than 52 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

Images, logos and informational material about the AMResorts Collection of brands and properties are available at http://www.amresorts.com/mediasite/media.