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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com

Julian Groeger

Director of CRM & Digital Marketing

Julian serves as the Director of CRM & Digital Marketing for AMResorts®, overseeing all company-wide CRM efforts and innovative insight strategies, including but not limited to data collection, customer profiling, segmentation and survey research. In addition, he is responsible for strategically planning, implementing and optimizing the company’s web presence and digital advertising management across the globe. With over a decade of experience leading data-driven digital marketing programs leveraging customer data to enhance personalization, engagement and retention, Julian has worked on interactive, award winning campaigns across most every media channel throughout his career.

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Zoe Lara

Director of International Sales & Distribution

Zoe Lara serves as the Director of International Sales and Distribution for AMResorts® and possesses over a decade of experience in the travel industry and impressive knowledge of foreign markets. In her role she is responsible for the growth and development of AMResorts’ presence in international markets as well as the development of new territories where the company is not currently located.

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Violeta Sales

Corporate Director of Groups, CMP and CMM

Violeta Sales, Corporate Director of Groups, represents AMResorts®’ six brands as a director of groups, meetings and incentives; with business origination throughout the United States and Canada. Equally as importantly, she is responsible for maximizing revenues and achieving targeted corporate goals and objectives.

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