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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com
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Zoe Lara

Director of International Sales and Distribution, AMResorts

Zoe Lara serves as the Director of International Sales and Distribution for AMResorts® and possesses over a decade of experience in the travel industry and impressive knowledge of foreign markets. In her role she is responsible for the growth and development of AMResorts’ presence in international markets as well as the development of new territories where the company is not currently located.

As Director of International Sales and Distribution, Zoe Lara is directly responsible for the growth and development of AMResorts’ presence in countries outside of North America. Her role is also responsible for marketing, sales, finance, infrastructure, administration, representation and ROI for these markets, as well as the development of new territories where the company is not currently represented.

Prior to her current position, Ms. Lara served as Vice President of America Sales and Marketing for Be Live Hotels, an affiliate of the Spanish holding group, Globalia. Her responsibilities included heading the Be Live Hotels office in the United States, as well as the Sales and Marketing office in Santo Domingo. During this period she was able to implement new sales and marketing guidelines and priorities, corporate structures, oversaw the call center, and was the key factor for revenue management in the American continent. Previous to this position, she worked for Melia International Hotels, as one of the top corporate executives in the Miami office for the Sales & Marketing department. Her responsibilities in contracting, sales, marketing and promotions covered countries such as the United States, Central and Latin America, and Canada. Ms. Lara’s foreign partners and experience in the industry help her strengthen and implement strategic and tactical plans in the international destinations she is currently handling for AMResorts.

Zoe holds a degree in Aviation Administration and is fluent in Spanish.

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