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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com

Violeta Sales

Corporate Director of Groups, CMP and CMM

Violeta Sales, Corporate Director of Groups, represents AMResorts®’ six brands as a director of groups, meetings and incentives; with business origination throughout the United States and Canada. Equally as importantly, she is responsible for maximizing revenues and achieving targeted corporate goals and objectives.

Violeta represents Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas through the meeting and incentive market by coordinating all logistical aspects — at a multitude of associations, planner events, trade shows and other industry gatherings.

Violeta has a proven track record that spans two decades as a top-performing Director of Group Sales with Sol Meliá helping increase revenues. Her extensive knowledgebase and acumen has grown out of the development and nurturing of relationships with some of North America’s most notable clients in the meetings and incentives market.

Violeta possesses impressive business judgment, negotiation, and closing skills and is a strong presenter. She is also a CMP and CMM, two of the most prestigious certifications in the industry.