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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com
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Jan LaPointe

Vice President of Strategic Planning Retail Sales - North America, AMRewards and Sales & Marketing - Canada

With dual responsibilities as AMResorts’ Senior Director of AMRewards and Senior Director of Sales & Marketing for Canada, Jan LaPointe is responsible for leading the travel agent loyalty program, AMRewards, as well as serving as the lead for all strategy and execution of sales and marketing initiatives throughout Canada. Working closely with the retail, wholesale and tour operator communities, LaPointe determines the strategies and promotions, ensuring proper positioning, development and growth of our six brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas throughout Canada.

LaPointe previously held the title of Senior Director of Marketing for AMResorts worldwide, playing an integral role in the development of the company's brands. She acted as a leader for AMResorts’ worldwide marketing function and oversaw the company’s public relations and advertising agencies for the previous decade

As a tourism marketing professional for over 30 years, LaPointe has both domestic and international experience. She has led the development and acceleration of the company's marketing efforts since 2003 and will continue to do so in Canada as well as with AMRewards program, the most robust travel agent loyalty program in the industry.

LaPointe served as Regional Director for the retail offices of Canada 3000 Tickets, Canada's second largest airline. She led the expansion of the Eastern Canada Ticket offices, as well as led and managed the needs of the airline employees’ business and leisure flight requirements. Prior to this, she served as the Canadian Manager for QANTAS Vacations (Jetabout), the Australian Airline's vacation division and largest provider of North Americans to Australia. She also dedicated her time and experience as a Manager for a global consolidator & tour operator, Jetset Tours, as well as a Supervisor for American Express Travel.

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