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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com
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Jan LaPointe

Vice President of Strategic Planning Retail Sales - North America, AMRewards and Sales & Marketing - Canada

As AMResorts’ Vice President Strategic Planning Retail Sales – North America, AMRewards and VP Sales & Marketing for Canada, Jan LaPointe is responsible for leading the travel agent loyalty program, AMRewards, as well as serving as the lead for all strategy and execution of sales initiatives throughout North America. Additionally, working closely with the retail, wholesale and tour operator communities, LaPointe determines the strategies and promotions, ensuring proper positioning, development and growth of AMResorts’ six brands throughout Canada.

LaPointe previously held the title of Senior Director of AMRewards and Senior Director of Sales & Marketing for Canada. Prior to that, she served as Senior Director of Marketing for AMResorts worldwide, playing an integral role in the development of the company's brands. She acted as a leader for AMResorts’ worldwide marketing function and oversaw the company’s public relations and advertising agencies for the previous decade.

As a tourism marketing professional for over 30 years, LaPointe has both domestic and international experience. She has led the development and acceleration of the company's marketing efforts since 2003 and will continue to do so in Canada as well as with AMRewards program, the most robust travel agent loyalty program in the industry.

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