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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com

Colette Baruth

Senior Vice President of Marketing, Sales & Distribution

As Senior Vice President of Marketing, Sales & Distribution for AMResorts®, Colette Baruth is the lead for all strategic initiatives with an eye on further fueling the company’s expansion. Baruth oversees initiatives including worldwide contracting, partnership relations, global sales and marketing strategies and resources, as well as managing brand tactics and corporate policies for AMResorts’ six brands: Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas. With over two decades of international product and marketing experience, Baruth is a true hospitality and tourism expert as evidenced by her extensive industry knowledge and by her ability to increase profitability and streamline processes.

Baruth previously served as Vice President of Sales, Marketing, Revenue Management & Distribution at AMResorts for four years. Prior to working with AMResorts, Baruth served as Vice President of Product Strategy at GOGO Vacations, as well as Vice President of Product Development for Mexico, Central and South America, and was responsible for profitability, pricing, product distribution, promotional strategy and more.

Prior to GOGO Vacations, Baruth held marketing positions with Liz Claiborne, Inc., in New York City and Radisson Hotels International in Barcelona, Spain.

Baruth earned her Bachelor of Science Degree in Marketing from Rutgers University and received a Language Study degree from the Universidad de Salamanca, Spain. She is fluent in Spanish and Italian.

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