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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com
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Colette Baruth

Senior Vice President, Global Commerce and Distribution

From launching new brands and properties to building strong alliances in target markets, AMResorts® is experiencing unprecedented and exciting growth. Our award-winning accomplishments and team are recognized among the best in the business worldwide, including internationally-recognized CNN Expansion’s Super Empresas. AMResorts has a global vision to develop and grow its portfolio in new and existing markets

As Senior Vice President of Global Commerce and Distribution for AMResorts, Colette Baruth is the lead for global and international sales strategy with the goal of expanding distribution to fuel and advance the company’s growth. Since joining AMResorts in 2011, Colette has boosted revenue growth at an average of 25% per year, positioned and grown brands in growing and new markets including South America, Asia and Oceania, and successfully launched and distributed two new brands globally.

Currently, Colette oversees strategic initiatives including worldwide contracting, distribution, partnership relations, global sales, and managing corporate policies for seven brands of AMResorts: Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® Resorts & Spas and Sunscape® Resorts & Spas. Additionally, Colette has incorporated a team development and engagement structure to ensure solid integration and success in expanding AMResorts’ portfolio globally with new resort management deals.

With more than two decades of international product and marketing experience, Colette is a true hospitality and tourism expert as evidenced by her ability to increase profitability, understand and integrate with partner goals and relationships and market awareness for AMResorts brands streamline processes, and understand client needs to support B2B and B2C efforts to drive sales on a global scale.

Prior to joining AMResorts, Colette served as Vice President of Product Strategy at GOGO Vacations, as well as Vice President of Product Development for Mexico, Central and South America at Flight Center Travel Group, where she was responsible for profitability, pricing, product distribution and promotional strategy. Colette also previously held project and account management positions with Liz Claiborne, Inc., and in Spain with Radisson Hotels International, and the Barcelona International Olympic Organizing Committee (COOB ’92) for the XXVth Olympiad.

Colette earned her Bachelor of Science Degree in Marketing from Rutgers University and a Language Study degree from the Universidad de Salamanca, Spain. She is fluent in English and Spanish and speaks intermediate Italian.