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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.

For customer service inquires please contact info@amresorts.com

Gonzalo del Peón Suárez

President, AMResorts and Unlimited Vacation Club

As one of the founders and current President of AMResorts®, Gonzalo del Peon Suárez has played a decisive role in defining and consolidating the company's business model and organizational structure, making AMResorts one of the leading hotel chains in the world within the luxury tourism segment, generating more than 28,000 direct jobs and more than $4.4 billion dollars in investments.

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Gabriel N. Felip Cotter

Chief Operating Officer

Gabriel N. Felip Cotter, AMResorts®, Chief Operating Officer, plays a key role in the company’s growth by ensuring integration and consistency across AMResorts’ three main operational regions in the Caribbean, Mexican Caribbean and Mexican Pacific. Gabriel also oversees all corporate positions that support each property’s daily operations.

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Colette Baruth

Senior Vice President of Marketing, Sales & Distribution

As Senior Vice President of Marketing, Sales & Distribution for AMResorts®, Colette Baruth is the lead for all strategic initiatives with an eye on further fueling the company’s expansion. Colette oversees initiatives including worldwide contracting, partnership relations, global sales and marketing strategies and resources, as well as managing brand tactics and corporate policies for AMResorts’ six brands: Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas. With over two decades of international product and marketing experience, Colette is a true hospitality and tourism expert as evidenced by her extensive industry knowledge and by her ability to increase profitability and streamline processes.

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Robert Price Thye Jr.

Senior Vice President of Revenue Management

As Senior Vice President of Revenue Management, Robert (Bob) is charged with delivering optimal results for our resorts via the best in class revenue management talent, models, tools, processes, and approaches to the market.

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Erica Doyne

Vice President of Marketing

As Vice President of Marketing Erica Doyne leads a multifaceted plan with insight driven marketing and PR strategies, taking CRM and sales to the next level. Erica plays a significant role on AMResorts®’ strategic task force, supporting sales goals and driving new marketing and expansion opportunities in line with the company’s rapid growth.

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Claudio Zboznovits

Vice President of Global Sales and Business Development

Claudio Zboznovits, Vice President of Global Sales and Business Development, joined AMResorts® in 2016 to support AMResorts’ rapidly expanding corporate structure. Claudio is responsible for leading and executing the company’s strategic sales plans within the U.S., Canada and international markets.

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Jan LaPointe

Vice President of Strategic Retail Sales

As AMResorts’® Vice President Strategic Planning Retail Sales North America, AMRewards and VP Sales & Marketing for Canada, Jan LaPointe is responsible for leading the travel agent loyalty program, AMRewards, as well as serving as the lead for all strategy and execution of sales initiatives throughout North America. Additionally, working closely with the retail, wholesale and tour operator communities, Jan determines the strategies and promotions, ensuring proper positioning, development and growth of AMResorts’ six brands throughout Canada.

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Alejandro Zubieta

Senior Director of Revenue Management

AMResorts® Senior Director of Revenue Management, Alejandro Zubieta (Zubi), joined the company in 2003 as Director of Sales for Secrets Resorts & Spas in the Riviera Maya. In his current position, Zubi is responsible for creating strategies to optimize revenue for all brands under AMResorts through various sources of business.

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Delia McCrimon

Director of Distribution

Delia serves as Director of Distribution for AMResorts®, responsible for the distribution strategy of the company including both traditional contracting, as well as distribution technology solutions. Delia began with AMResorts in 2009 and was previously held the title of the Senior Manager for Revenue Management and Distribution. During her time with AMResorts Delia has developed key initiatives that have broaden the scope of the company’s approach to distribution including implementing new channel manager technology, booking engine technology and the implementation of the company’s current revenue management platform.

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Mary Ellen Burke

National Director of Sales

Mary Ellen Burke joined AMResorts® in 2013, as National Director of Sales. Mary Ellen is responsible for managing the AMResorts USA Sales team, growing AMResorts revenues and brand awareness, working closely with our travel agency, tour operator, consortia and travel industry partners.

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