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Corporate Biographies

Learn about the hard-working individuals behind our award-winning resorts.
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Alejandro Zozaya

Chief Executive Officer, Apple Leisure Group

Alejandro (Alex) Zozaya is Chief Executive Officer of Apple Leisure Group®, an esteemed collection of vertically integrated hospitality companies comprised of Apple Vacations®, Travel Impressions®, CheapCaribbean.com®, AMResorts®, Amstar dmc®, and Unlimited Vacation Club®.

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Gonzalo del Peón Suárez

President of AMResorts

A true travel and tourism industry expert, President of AMResorts®, Gonzalo del Peón brings more than 25 years of sales, marketing and operational experience to AMResorts. After serving as Vice President of AMResorts for over a decade, he is not only responsible for investor and owner relations, Del Peón also oversees the development, implementation and supervision of the company's overall marketing, sales and operational strategies.

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Javier Coll

Executive Vice President & Chief Strategy Officer, Apple Leisure Group

Javier Coll is Executive Vice President and Chief Strategy Officer of Apple Leisure Group®. In his role, the multidisciplinary executive applies more than 25 years of international hospitality operations and finance experience to skillfully direct the group’s growth, development, mergers and acquisitions.

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Gabriel N. Felip Cotter

Chief Operating Officer

Gabriel N. Felip Cotter, AMResorts® Chief Operating Officer, plays a key role in the company’s growth by ensuring integration and consistency across AMResorts’ three main operational regions in the Caribbean, Mexican Caribbean and Mexican Pacific. Felip also oversees all corporate positions that support each property’s daily operations.

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Colette Baruth

Vice President of Sales & Marketing

As Vice President of Sales and Marketing for AMResorts®, Colette Baruth is responsible for worldwide contracting, partnership relations, global sales and marketing strategies and resources, as well as managing brand strategies and corporate policies for AMResorts’ six brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas. With over two decades of international product and marketing experience, Ms. Baruth is a true hospitality and tourism expert as evidenced by her extensive industry knowledge and by her ability to increase profitability and streamline processes.

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Matthew J. Mullen

Senior Director of Sales

As the Senior Director of Sales for AMResorts®, Matthew J. Mullen is the company's key leader for the entire sales team. With six brands to manage, Mullen strives to create long-standing relationships within the industry for AMResorts, which has made him a driving force in the company's sales efforts. From tour operators to travel agents, Mullen knows the ins and outs of the sales function - and assists in making AMResorts the fastest growing all-inclusive resort company in Mexico and the Caribbean.

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Jan LaPointe

Senior Director of Sales & Marketing Canada

As Senior Director of Sales & Marketing Canada of AMResorts®, Jan LaPointe is responsible for the positioning, development and growth of our six brands: Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Now Resorts & Spas and Sunscape Resorts & Spas throughout Canada. Ms. LaPointe formerly held the position of Senior Director of Marketing for AMResorts worldwide, playing an integral role in the development of the company's brands. She acted as a leader for AMResorts' worldwide marketing function and oversaw the company's public relations and advertising agencies.

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Alejandro Zubieta

Senior Director of Revenue Management & Distribution

AMResorts® Senior Director of Revenue Management & Distribution, Alejandro Zubieta, joined the company in 2003 as Director of Sales for Secrets Resorts & Spas in the Riviera Maya. In his current position, Zubieta is responsible for creating strategies to optimize revenue for all brands under AMResorts through various sources of business as well as developing all AMResorts’ proprietary channels of distribution.

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Erica Doyne

Senior Director of Marketing

Erica Doyne, Senior Director of Marketing, has been with AMResorts® for over nine years, overseeing all global marketing and PR strategies, expansion of our Social Media Platforms and development of cutting-edge product synergies. Mrs. Doyne plays a significant role for AMResorts' strategic task force, created to conceive, develop and successfully open new luxury resorts throughout Mexico and the Caribbean. Mrs. Doyne is dedicated to identifying, executing and analyzing new marketing opportunities to further develop AMResorts' six luxury brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas, via the development and execution of brand vision, messaging, standards, goals and new destination expansion.

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Jose Antonio Rivera

Vice President of Development, AMResorts

Jose Antonio Rivera, AMResorts®’ Vice President of Development, has been the point person for all development projects since 2004. He has guided the company's refurbishment efforts for four properties, the expansion of three properties and the construction of eight new properties. While overseeing these projects, Jose Antonio also sought out new prime opportunities for expansion and growth.

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